As more and more brands enter the market, customers have a wide range of options to choose the best product per their requirements.
Due to the sheer number of brands on the market, it is natural that online competition will surge, and brands will devise various E-Commerce marketing strategies to outperform their competitors.
However, acquiring new customers in this fierce competition is more complicated.
So, besides acquiring new customers, every brand needs to keep its loyal customers. In such a situation, customer retention becomes vital. And as per the data keeping an existing customer is 70% simpler.
If you are an E-Commerce store owner, you must know that a 5% investment in client retention might increase your sales by 25–95%.
As the holiday season approaches, the competition will heat up once more. Customer retention will become a significant concern in that competitive environment.
But don’t worry; in today’s Thoughtful box, we’ll discuss how to develop excellent holiday customer retention strategies that will help you keep your customers loyal to your business.
Let’s kick in..!!
Strategies To Improve Customer Retention For E-Commerce Store
1. Use Email Segmentation Based On Previous Purchases
Every customer wants the brand to pay special attention to them throughout the holiday season and to surprise them with new deals. In specific ways, it relates to personalized marketing. Making the customer feel special will encourage brand loyalty.
Customers who buy a specific range of products should be identified and segmented. Furthermore, you can find more data about potential customers based on the category and target them with specific deals.
Grab The Tip: Do’s And Don’ts Of E-Commerce Product Pages.
If your consumers connect with the kids’ category or buy more products for kids, you can provide kids-specific deals over the Holiday season. Additionally, this will make them feel special, and you’ll keep them with your business. This is one of the best customer retention strategies for the holiday season.
For more refined Email marketing and Email content throughout the holiday season, you can contact our digital marketing strategists, they will provide you with the best Email marketing strategies to enhance your holiday sales.
2. Offer Rewards and Referrals To Your Potential Customers
During the Holiday season, if you offer referrals or rewards to regular customers who were satisfied with your services, they will be delighted that you remembered them and offered them a great deal for their friends and family members. Furthermore, because individuals trust their friends and acquaintances, personal recommendations frequently outperform advertising.
Rewards and referrals enhance the brand’s credibility and help it to gain more exposure. You can start a referral program on social media for your customers and give them a chance to win big prizes for every new customer they bring in.
This customer retention strategy not only fascinates your old customers or brings in new ones but also gives your brand high exposure on social media.
3. Provide Out Of The Box Customer Service
When buying or purchasing any product, the primary expectation of the customer is exceptional customer service. Customer service is where businesses frequently err and lose their loyal customers.
Always ensure that if a consumer is dissatisfied with the product or complains to you after purchasing it, you must be willing to hear him out and address his concerns. A good brand’s unique selling point is that it never falls short when offering assistance and services to its clients.
Here are some fundamental customer service pointers that can help you stand out.
Be accessible: You can use several methods that suit your brand, such as phone, email, online chat, etc.
Address inquiries and issues: Pay attention to your customer’s problems and questions, and always satisfy their queries as soon as possible.
Up-to-date about Product: Speaking with a “customer support executive” unaware of their own products and services is the most aggravating experience ever. Be sure to update your customer care executives about the product and its features.
Grab The Tip: Important Features That Online Shoppers Expect From Ecommerce Websites
4. Be In Consistent Communication
Consistency is the key to success; consistent communication with your customers is another chance to outperform your rivals by taking straightforward, swift action.
Give your customers the option to sign up for your newsletter. Every subscriber is highly significant to your business. To get more into your customers’ shoes, you can offer a perk to encourage them to subscribe to your newsletter.
You can then send the emails every week, every two weeks, or once a month to keep the ball rolling. Avoid sending emails daily; it might irritate your customers.
However, maintaining your client’s attention is the main reason for sending these newsletters. However, you can also employ it as a marketing plan.
After every two newsletters, you can send a promotional newsletter to your subscribers to inform them of your new products and special offers.
5. Customer Followup
Whenever customers purchase from your store, you must keep in touch with them. You must send your customer a “Thank You” mail for their purchases; this customer retention strategy for the holiday season differentiates your brand from others. Send an email to confirm their purchase. Inform them of any changes to the status of their cargo and the deals they can avail of on the next purchase.
Updates on the whereabouts of their shipment are to be sent. Inquire about their opinions of your service and the items they purchased. Mail out a FAQ. Invite assistance. Verify that they possess the necessary knowledge required to use the product.
Respond to questions that customers pose to you. To make sure your solution resolved their issue, follow up afterward.
Thoughts
You must have developed numerous brand-related E-Commerce strategies for this Holiday season to grow sales at your E-Commerce site while keeping your customers. However, your competitors may also make holiday customer retention strategies so that they do not lose existing customers. The above-mentioned holiday customer retention strategies will prove to be very beneficial for you.
Engaging with customers, building a brand image, generating leads, retargeting customers, and connecting them to your brand are crucial for every E-Commerce store’s success. If you successfully manage all of these stages correctly, the doors of sales opportunities will open for you during the holiday season and throughout the year.
And if you need a competent digital marketing team to boost your holiday season sales, you can connect with us today..!!
