The terrifying Halloween is approaching. Customers everywhere are preparing their wish lists for their favorite products and waiting for exciting discounts on Halloween deals.
When it comes to sales games, Halloween is the point when sales season kicks off, and you will be astounded to look at the Halloween sales data.
Despite the turbulent COVID-19 market conditions, Halloween generated a record-breaking $300 billion in 2021.
Additionally, it is expected that the e-Commerce sector will grow by 15% this season compared to the previous year.
According to 2020, Halloween sales are predicted to increase by at least 7% compared to Mastercard, Bain & Deloitte.
And if you are an E-Commerce store owner, you may already be aware that Online stores receive 34% of all Halloween purchases.
This data is enough to speed up your process of finding the best E-Commerce marketing ideas to boost your Halloween sales.
This blog post will discuss some “spine-Chilling” ideas to grab the most significant opportunity and boost Halloween E-Commerce sales.
Here we go:
How Can Online Stores Take Advantage of Halloween Spirit to Increase Sales?
Similarly to the rest of the industry, Halloween has gone online. However, the COVID-19 pandemic has boosted internet sales, which are expected to rise even after the COVID outbreak.
According to influence central, in 2022, the number of online shoppers has increased. 42% of parents go to offline shops to purchase Halloween costumes for their children, whereas 55% of parents plan to purchase their children’s costumes online.
Every E-Commerce business has an equal opportunity to increase its revenue in Halloween sales because people buy various products for Halloween, ranging from specialized party costumes to home decor. Along with this, many customers wait for a whole year to close a successful sale during the holiday season.
Online searches, in addition to actual purchases, are the best place to find Halloween ideas. Most significantly, two-thirds of customers use social media in their purchasing approach. To reach clients across all digital channels, eCommerce business owners require a 360-degree marketing approach.
And adopting advanced digital marketing services is the best decision to skyrocket the holiday season business.
Halloween Marketing Ideas To Grow E-Commerce Sales
1. Give Your E-Commerce Store a Spooky Look
Your E-Commerce store must have Halloween magic that keeps the customer engaged. You need not revamp your whole E-Commerce website. Instead, you can design versatile pieces that will capture clients’ attention when they first enter your business.
For this, you can add the following:
1). Popup Welcome Coupon
Create a creepy welcome popup with an eye-catching Halloween picture and compelling message that opens when a customer first enters your business. This will attract the customers and give them festive bumps that engage them on the next level.
2). Make a Homepage Slider Banner
Make a Halloween banner and place it on your homepage’s slider. It is also a wonderful place to promote Halloween offers, discounts, contests, or giveaways because 90% of new visitors will look at your banner to get a first view of the store’s offers.
2. Leverage Email Marketing To Advertise And Remind Your Target Customers About Your Halloween Promotional Campaigns
Email marketing is undoubtedly among the best Halloween marketing strategies you should consider for your E-Commerce store. You can start sending your emails some days before the sale, during the campaigns, and just before the campaign end.
Usually, people don’t like promotional emails. Still, during the holiday season, every email receiver would like to open the emails as it contains discounts, gifts, free shipping, and offers that encourage people to spend around two-thirds of their yearly purchasing budget.
Best Ideas to send promotional emails:
1). Promotional Email When The Promotion Begins
Send a compelling email outlining your offer, complete with an application code and a crystal-clear CTA that links recipients to your store so they can begin buying straight away.
2). Promotional Email During The Promotional Campaigns
Send daily emails to consumers recommending products, emphasizing the price, and including a countdown to the completion of the sale. Also, focus on those who leave their carts empty despite receiving discounts. These customers are interested in purchasing but, for some reason, stop shopping in the middle. If you send them an email with some bonuses or updated discount offers, they will reconsider the product and make a purchase.
3). Promotional Email Before The Promotion Expires
Send your customers a reminder before the sale ends. Suppose you want to sell your products rapidly on the last day of the sale. In that case, you can provide extra discounts and captivating deals or attempt to evoke the feeling of urgency by sending engaging emails like “Last 10 hours to avail 80% off on your next purchase”.
3. Invest In Influencer Marketing Campaigns
Influencers have greatly influenced marketing since the inception of social media. Influencers have a sizeable fan base and have the power to persuade their audience with their social media posts. Influencer marketing will cost you less and give your brand an immediate boost than hiring a brand ambassador.
Influencer marketing may provide fantastic results around Halloween; people may buy a lot from influencers as they are regarded as their idols.
Tips for Influencer Marketing Campaigns
1). Instagram Collaboration
It can be a strategy to attract the most followers possible. E-Commerce businesses might be pretty successful if they can secure a post for their Halloween sale.
2). Live Social Media Streaming
The concept of live streaming is excellent and well-liked. With the help of a live interview with an influencer who has a dedicated following, you may draw in a sizable audience and promote your items.
Thoughts
Halloween is rapidly approaching; customers are ready to purchase from their preferred brands to get the best value. If you are an E-Commerce store owner, you can anytime change the game by leveraging intelligent marketing strategies in Halloween sales. Grab this opportunity, maximize your customers, double your sales and start your holiday season with a bash..!!
