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E-Commerce store owners undeniably want their products to be noticed by as many potential customers as possible. And if you are among them, you might have invested in E-Commerce SEO so that your store secures a high position on Google SERPs and gets an influx of audience. 

But nothing is possible without a proper E-Commerce strategy that not only works for a day or months but a more extended period and gives desired results.

Every second E-Commerce store owner implements an E-Commerce SEO strategy, including SEO for E-Commerce product pages, On page E-Commerce SEO. Still, traffic generation and customer conversion are always low on expectations.  

So, what’s the catch?

You need to optimize your product page. While doing SEO for E-Commerce product pages, there are strategies you need to adopt and a few to avoid.

SEO for E-Commerce Product Pages

In this blog, I will share the dos and don’ts for E-Commerce product page SEO to help you craft a better strategy and more conversions.

Let’s get started..!!

E-Commerce Product Page SEO: Do’s And Don’ts

Do’s Of E-Commerce Product Page SEO

1. Focus on Keyword Strategy

The first thing you need to do is to implement a keyword strategy for your product page. Select those topics or keywords that are relevant to your product and are popular while performing keyword research. 

Always prefer quality over quantity while selecting keywords. If you have information from other sources like paid search, use it to inform your keyword and subject search. Besides, include ad text with high CTR in meta descriptions. Ensure that your landing pages are optimized for searchers who are prepared to buy by keeping in mind that product pages have a transactional purpose.

2. Add Structured Data To Product Pages

Adding appropriate structured data to your product page leads to the display of your brand in rich snippets. And once you grab a position in rich snippets, your potential customers will be convinced to buy your product. This is one of the best product page SEO practices to gain more customers. 

There should be product schema and review schema on the product pages, which helps you to:

  • Generate more clicks and impressions
  • Generate more business by increasing the CTR

3. Always Create Unique Product Descriptions and Meta Tags

Most E-Commerce sites use the same product description for all the products. You must avoid this practice. Keep in mind that each product is somewhat different from one others; it has the potential to rank on both branded and non-branded keywords. So to maximize the benefit of product page SEO, you must write a different description for every product. 

You must provide customers with relevant content that helps them understand your product’s key areas and distinguishes every product from another. The unique product description entices customers to click on your listing, increasing traffic and revenue.

4. Add Customer Reviews and Testimonials

Adding customer reviews is best for on-page E-Commerce SEO. Genuine reviews from those customers who have used your product help those searching for the products but not going to buy them soon. They read the comments and make their mind ready to purchase the product. 

Reviews help strengthen confidence, particularly if you have a recommendation from a professionally verified celebrity or well-known influencer. Additionally, they deliver the novel, original content that Google needs. Just be sure to mark them with the review schema.

How does influencer marketing affect SEO?

5. Use High-Quality Images and Videos

In online shopping, the customer cannot analyze or touch the product. He can only evaluate the product either with the help of images or customer reviews. However, we have discussed the review strategy in the previous point. To increase your conversion rate, you need to provide high-quality videos and images besides reviews. This SEO strategy for E-Commerce product pages differentiates you from your competitors.

If you provide good images that help the customers to feel the product, you can close the gap between the product and the customer. And your sales will skyrocket.

6. Add Helpful FAQs

Whenever a customer purchases a product, he has a lot of “Hows” and “Whys” related to the product, its usage, working, etc. And if you fail to provide the right content for their queries, they might not get satisfied and could opt not to make a purchase from you and choose to move on to the next brand. And at last, your bounce rate will increase.

Tips to reduce bounce rate

Remember that ranking highly in SERPs requires producing high-quality content that caters to user demands. 

Most category and product pages lack structured data for FAQs. They frequently make the error of relying on user-generated content (UGC), which is incorrect.

These loopholes let the customers call customer support, which adds one more step to purchasing decisions and leads to conversion loss.

So while doing SEO for E-Commerce product pages, keep all the customer queries in mind and generates content around that. This product page SEO strategy will give you an edge in the market. 

Don’ts Of E-Commerce Product Page SEO

1. Don’t Copy Product Descriptions From the Manufacturer’s Website

Copying product descriptions from the manufacturer’s website is one of the most frequent errors while creating product page descriptions. You must create a unique product description for every product that is appealing to customers, has all the product details, and is optimized for search engines. 

Many product descriptions from the manufacturer’s side sometimes lack all the details, the eye-catching point, and the creative hack a client would require. More in-depth and captivating descriptions are worth the effort to create. So creating an attractive product description with all details would be the perfect SEO for E-Commerce product pages.

2. Don’t Automate the Optimization

It’s not a best practice to have product pages that are effortlessly filled and only include the brand and the product’s name as the title tags. Furthermore, employing automated descriptions and adjusting only a few factors could have a negative effect on your CTR.

Instead, add essential details to the titles that you cannot automate. This E-Commerce product page optimization practice will improve the ranking of your website for specific keywords.

3. Don’t use the Wrong Type of Structured Data.

Thanks to structured data, your website will rank higher in search results and rich snippets. Never make a mistake using the wrong structure data type while performing product page SEO. The more people that visit your product pages, the more sales you’ll make in the end.

Rich snippets for your e-commerce website could be removed if the incorrect structured data is used. This is penalized by Google because poorly structured data shows information inaccurately and degrades the quality of search results.

4. Don’t Employ Ineffective or Non-Existent CTAs

Adding Call To Action (CTA) is one of the significant activities every E-Commerce website owner should focus on for E-Commerce product page SEO best practices. But sometimes, even after employing CTAs, you might not get the desired results that you want from your campaign. 

In this case, you might have employed ineffective or nonexistent CTAs. These CTAs lower the user experience and make you lose the sale. 

When a client visits an e-commerce product page and is unsure of what to do next, they may decide to shop at a competitor’s website since there is no obvious path to your checkout page.

By strategically placing powerful CTAs, you can lead your customers through their online buying process and make you win the conversion.

5. Don’t Miss Internal Linking

Internal links help the product pages rank for keywords with strong buying intent. This will not only boost your website traffic but also grow the conversion rate of your E-Commerce store. It is part of E-Commerce on-page SEO.

Brands frequently develop links to their home and category pages while overlooking product pages. But Product pages have the potential to rank for long-tail keywords with high buy intent and can significantly increase income and sales.

So don’t miss adding internal links to product pages with long tail keywords with higher buy intent. 

FAQs

1. What should be the length of Product Titles?

The ideal length for your product title is between 20 and 70 characters.

2. How to rank category pages?

1. Avoid keyword stuffing

2. Build relevant links

3. Make headings relevant

4. Emphasize category navigation

5. Create long-tail categories

6. Add reviews

7. Use an optimal URL structure

3. What is Product Page SEO?

It optimizes product page components so that search engines find the page with enough semantically relevant information.

4. How to optimize a category in pages?

You can boost a category page’s ranking and target customers who know the product type they want to buy by using the appropriate keywords that match the search intent.

Sanjay Mehan| SunArc Technologies
Sanjay Mehan
Digital Marketing Executive