If you have an online store then your ultimate goal will be to maximize traffic and conversions in the same ratio. And to achieve this ratio, it is obvious that you have to work hard to create the best E-Commerce marketing strategies.
Anyway, you are a part of the online market, and competition is also in front of you. What do you think, will any basic E-Commerce marketing strategy be able to face the challenges of the market?
You might know the answer very well..!!
However, Let’s take a closer look at the stats:
- According to FTI Consulting, in 2022, online retail revenues would reach a total of $1.07 trillion.
- By the end of 2022, the share of online retail sales excluding auto and gas will be 22.1%, up from 20.8% in 2021 and 15.2% in 2019.
- The report also predicts that E-Commerce sales will exceed $2 trillion by 2030, and online sales will comprise 31% of the market share by the decade’s end.
These stats show that the online market is very wide and has unlimited possibilities.
Let’s have a look at some more important stats:
- A survey of international retail leaders conducted by Ipsos for Publicis Sapient and Salesforce found that 44% of online-only retailers were not profitable, compared to 20% of brick-and-mortar retailers that said the same.
This data might leave you a bit disappointed.
Somewhere there is a lack of productive E-Commerce marketing strategies, or E-Commerce store owners might not follow the recent E-Commerce trends due to which they are not able to capture it despite having such a huge market.
That’s why I have come up with the best E-Commerce marketing strategies and ideas that help you gain more traffic and generate more sales.
E-Commerce Marketing Strategies to Increase Online Sales
1. Focus on Influencer Marketing Campaigns
These days influencer marketing is on the rise. Influencers are social media celebrities who have a huge fan following. They can help to generate revenue and expand brand exposure by bringing the brand in front of their audience on social media platforms. You can compensate them for promoting your goods by giving them free products, money, or discounts. If you are also running an online store then opting for influencer marketing campaigns can be very beneficial for your E-Commerce store growth.
2. Invest in PPC Campaigns
Pay-per-click (PPC) advertising works well for both small and large businesses. They are affordable, drive high traffic, increase conversions, and ultimately grow an online business. PPC frequently targets online ad space on websites, social media platforms, and search engines. Using PPC in an E-Commerce marketing strategy provides a high return on investment as PPC campaigns target only those customers who are ready to buy.
If you have an E-Commerce store, PPC has a lot more to offer you. You can choose both the target audience and the sort of advertisement you display. Besides, you can run retargeting ads to attract your previous website visitors who have visited certain landing pages of your E-Commerce store or your advertisements.
3. Expand Email Subscribers List
Email marketing is one of the best marketing strategies for E-Commerce businesses. With a single email, you can have a one-on-one interaction with your target customers. Not only this, but you can also give product details, personalized offers, and discounts to your customers. And if the customer has any queries then he can also ask in direct mail. Connecting directly with customers through the mail is very beneficial in the long run too.
To get your email marketing campaign off the ground and increase your subscriber list, you need to promote your newsletter, blog, or other email capture efforts aggressively.
4. Optimize your Email Marketing Campaigns
Simply collecting a large number of email addresses is insufficient. Then, for the channel to be a successful E-Commerce marketing strategy, you must send frequent, useful emails and regularly show your presence in front of your customers.
For better email campaigns do follow these strategies:
- Whenever a customer makes a purchase, send him a welcome mail.
- Offer exclusive discount deals and freebies on holidays or festive season
- Send weekly newsletters to inform your potential buyers about new promotional offers, product advice, and corporate news.
- Send essential information to assist customers in making the most out of recently purchased products.
- Send a thanks message to your most valued clients and appreciate them for making purchases with you.
5. Invest in SEO
It is very important to optimize the E-Commerce website to give tough competition to its competitors in the digital world. The better your E-Commerce store is optimized, the better traffic you can expect, and for this, you will have to invest in SEO. In other words, SEO for E-Commerce focuses on optimizing your site to increase leads and conversions.
For better results
- you need to research the keywords as per your niche and incorporate them into the URLs of your pages, product descriptions, and blog articles.
- Focus on enhancing the user experience by optimizing your website structure.
- Use alt text in images, and use strategic keywords in product descriptions.
- Avoid broken links.
6. Create User-Generated Content
User-generated content (UGC) is one of the strongest E-Commerce marketing strategies that combine the comments, images, and videos of your happy customers into a campaign. In comparison to conventional marketing strategies, UGC may convey a storyline from several viewpoints, creating a broader and more genuine image of your product and building trust among the audience.
To create user-generated content, you can launch a contest on social media platforms (especially on Instagram), Collaborate with influencers, offer an incentive to your customers, and track your user’s social conversions.
7. Optimize E-Commerce Website for Mobile
As you know mobile users are increasing day by day and nowadays people do shopping with mobile only. In such a situation, it becomes very important to optimize your E-Commerce store for mobile.
So whenever you design your E-Commerce store, keep the mobile user in mind. So that the user finds shopping easy and smooth. The better the mobile user gets the response on the E-Commerce store, the more conversations you will get to see.
Final Thoughts
There is no doubt that the right E-Commerce marketing strategy can completely transform the rate of conversions of your E-Commerce store.
Whatever points I have highlighted above are simple to implement. If you are an E-Commerce store owner, then you should start implementing these E-Commerce marketing strategies from today. And if you are in the race to become an entrepreneur and thinking of developing your E-Commerce site then you can contact us. Our professionals will help you to create the E-Commerce store of your choice.
Good Luck..!!
