It’s very high time for E-Commerce store owners to say hello to the “Phygital (Physical + Digital)” experience.
This pandemic blurred the line between physical and digital shopping. And if you are an E-Commerce store owner, you have to merge the experience of “brick” and “click”.
Looking at the current growth of the eCommerce business, it appears that it will continue to boom in the upcoming years. And if you deeply research the market, you will find that 2022 will be the year of continued digitization.
According to the sources, the global E-Commerce market will grow at a CAGR of 27.4% from 2022-to 2027. However, we need to keep in mind that as the E-Commerce industry grows, so does the competition.
To succeed in the E-Commerce industry, you don’t need to beat the existing E-Commerce giants like Amazon.
However, if you effectively showcase yourself to the market and gain attention in front of your audience, you will be able to reach the first queue in this competitive race. You don’t need to do anything special for this; keep an eye on the market and keep up with eCommerce trends.
In this blog, I will discuss all of the E-commerce business trends of 2022 that will help you gain attention from your target audience and be successful in driving traffic to your eCommerce store/
Let’s dive right in..!!
Ecommerce Trends in 2022
On-site Personalization
Onsite Personalization Tops the List of E-Commerce Trends in 2022.
Earlier, when a customer landed at an eCommerce store for online shopping, he was initially presented with random products. Still, the time has changed; the traditional one-size-fits-all commercials and mailings will no longer work.
Everything in this digital world now relies on a personal touch. These days buyers prefer more tailored offers that help them decide what exactly they require. And the E-Commerce stores that play around with the personalization touch can change the whole game.
To enhance personalization, you need to track and analyze online consumer interactions and previous orders using AI-powered search and recommendation tools, by this way, you can go into the shoes of your audience and correctly identify their interests and preferences.
Multiple Payment Modes
These days customers want more freedom and flexibility regarding payment options. As a result, customers have varying requirements when choosing the payment method in E-Commerce stores.
When they are unable to discover the appropriate payment method during the checkout process, they will most likely be canceled.
So if you want to enhance your sales, adopt this E-Commerce trend in 2022. Multiple payment modes diversify your payment technology and prevent cart abandonment. And if you seriously focus on this, trust me, customers will be most likely to save their payment information on your site and use your store to speed up their shopping process.
To follow this 2022 E-Commerce Trend, follow the below two actions:
- Use e-wallets like Google Pay, Apple Pay, and Paypal to make payments.
- Consider trying out interest-free loans and one-click payment options.
Voice Search Shopping
When it comes to E-Commerce Trends in 2022, voice search shopping will be the must-have element.
With the advancement of AI-based voice recognition technology, voice search shopping in E-Commerce is evolving. However, online buyers feel that typing out requests for product browsing, ordering, and finishing the buying procedure takes too much time. So, instead of typing, they use the most convenient and time-saving method, “Voice Search”.
Nowadays, Virtual digital assistants like Siri, Google Assistant, and Alexa take the market and let customers seamlessly incorporate online shopping into their daily lives. You can optimize your content for voice search and ensure the proper working of voice commands so that users must not face trouble purchasing goods using Voice Assistant.
Must follow this E-Commerce Trend in 2022 and implement the Voice search functionalities in your online store.
Social Media Integration
People’s daily lives have become increasingly reliant on social media. These days, everybody uses social media platforms for browsing, chatting, posting, and making reels, but they also look for new products in the market.
Social media apps have now evolved into smarter versions of themselves. In addition, tons of tools have been added to these platforms that allow consumers to make purchases without leaving the app.
Social Media integration is one of the top E-Commerce trends in 2022. However, if you are still waiting to invest in social media, you are far behind the competition.
In 2022 you must invest in Digital Marketing to get the most out of social media platforms and gain a competitive edge. Social media integration helps in:
- Increasing your reach to potential customers through paid advertising.
- Streamlining the purchasing process through direct sales using social media.
- Engaging customers through appealing brand content.
Omnichannel Strategy
The term “omnichannel” refers to a retailer’s approach to selling across multiple channels.
These days customers don’t want to bind themselves to purchase only from one platform or through one channel or, let’s say, a medium.
Here the omnichannel approach implies selling everywhere your customers want to buy: in physical stores, online stores, smartphone apps, digital catalogs, and social media platforms, and unified it into a specific ecosystem, and offers the same terms (pricing, discounts, inventory, shipping, and so on) across all channels.
Every selling operation is coordinated through a centralized hub, which receives sales and inventory data, tracks user behavior, and provides a consistent experience to improve customer experience across all touchpoints.
Artificial Intelligence and Augmented Reality
Every eCommerce company is in a race to improve the customer experience, and a new section has been added to this race: Artificial Intelligence & Augmented Reality.
AI and AR combine to make the most adaptive Ecommerce trend in 2022
Much artificial intelligence and augmented reality-based solutions have progressed to the point where they can now be widely used in online shopping and provide more options to improve customer experience.
On the one hand, AI assists merchants in making personalized recommendations based on previous user behavior. On the other side, AR removes the physical barrier between the customer and the product.
AI creates personalized recommendations using smart algorithms in online stores by analyzing customer behavior across all touchpoints like websites, social media, digital signage, marketplaces, and mobile apps and offers tailored solutions.
Whereas AR dramatically broadens the shopping experience and lets the customer know how things will look in real life using AR solutions.
Video Commerce
Today’s customer wants every piece of information in a blink. Even consumers are less willing to read long written articles, so it is very high time to produce more effective and original content to engage them.
And video commerce is the solution for all those consumers’ desires. Video content is more enticing than any other source of information, and that is why it will be the most used E-Commerce trend in 2022.
Video integrates both vision and sound; it provides a more detailed perspective of the product and finally increases conversion rates.
A short video clip of, let’s say, 15-20 seconds can help merchants boost customer engagement and conversion rates; those 15-20 seconds can explain the product’s functionality better than any image or text and persuade customers to make buying decisions immediately.
Final Thoughts
The competition in the E-Commerce industry has constantly been changing. Therefore, trends will come and go. We have seen some different E-Commerce trends in 2021, the E-Commerce trends in 2022 I have already discussed in this article, and in 2023 we might see some advancements in these E-Commerce trends.
But always keep in mind that to compete in the ever-changing digital world, you must choose the most relevant solution for your customers.
All the E-Commerce trends in 2022, which I have discussed here, aim to enhance customer satisfaction and streamline the E-Commerce processes.
If you want to be successful in 2022 and compete directly with the big giants like Amazon, start working on the above-discussed E-Commerce trends, and yes, keep “phygital” in your mind. Believe me; you will have no scarcity of clients.
Good Luck..!!
