Whom do you trust more before making a purchase—the brand’s advertisement or a friend who has already purchased and used the Product?
Obviously, the latter one..!!
If yes, then you are on the list of 83% of users who said word of mouth influences their buying decision.
The majority of consumers today ignore TV advertisements, billboards, and flyers. They expect companies to go above and beyond to give them a genuine, personalized user experience.
And this personalized experience has been made possible by influencers. And that is where influencer marketing comes in.
As per sources, the average engagement for influencer-generated content is 8 times higher than for branded material, according to marketers.
How do influencers make it possible?
Influencers serve as a link between your business and your target audience in the world of online marketing. In addition to introducing your brand to their online community, they help to boost the brand’s social media exposure, maximize user interaction and conversions, and increase traffic to your website.
Long-term SEO improvement is an even bigger advantage of influencer marketing that some people overlook.
1. SEO and Influencer Marketing
The collaboration of SEO and Influencer Marketing helps the brands increase traffic and sales. Off-page SEO for social media is determined by how many shares you get and the authority of the people who retweet or share your content.
Social media influencers can promote your brand to your target audience not only quickly but also quite successfully. Influencers amplify your brand’s voice on social media platforms, strengthening its hold on your target audiences. One of the most underutilized SEO methods in marketing is identifying your key influencers and ensuring they promote your content.
Developing an influencer marketing strategy within your business can have obvious advantages like lead generation or sales, but don’t ignore the “little” (but very significant) advantages like increasing social shares and ongoing SEO improvements to your website. Keep in mind that in most businesses, organic search is still the source of most website traffic.
How Does Influencer Marketing affect SEO?
1. Possess Links to Your Business From Reputable Sources
Your SEO is significantly impacted by the credibility and authority of the individuals that link to your company’s content. Links from trustworthy sites with a strong reputation to your website are known as authority links. The appropriate influencers have a genuine authority status because of their high profile, the size of their company, and how long they have been active. It’s beneficial to your SEO when influencers provide content and connect to you.
With an influencer at your side, earning authority links will come naturally as part of your collaboration.
2. Boost Your Domain Authority
Obtaining high-quality backlinks from reliable sources is crucial for boosting the website’s domain authority. Influencers play a significant role in creating high-quality backlinks. As more people visit your website, you’ll see that your domain authority increases over time.
As per the sources, over seven in ten individuals trust influencers more than traditional celebrities. Influencer marketing will inevitably increase the credibility of your website.
3. Discover New Demographics
Every time you launch your services or products in a new target market, you must overcome numerous obstacles. If you seek the assistance of influencers in such a case, they could be quite beneficial in establishing your business in a new market.
Influencers who have already succeeded in a certain industry promote your brand to their audience. Two out of every five consumers buy things recommended by influencers on their social media channels, and more than half of all people trust their advice. In this way, influencers can increase the reach of your brand and your website traffic.
4. Branded Content Creation
Your brand and website will be directly impacted whenever influencers provide content for your business. Employing influencers for content generation can increase your brand’s visibility while saving time and money and improving ROI.
Additionally, they can incorporate your brand’s keywords in their posts, which can help your audience identify your brand name with specific terms and phrases and increase brand recognition.
Your brand’s identity will consistently be portrayed in a particular way by the targeted audience if you give influencers a few long-tail keywords to work with.
5. Boost Social Media Following
Increasing your social media following indirectly improves your SEO. More followers increase the traffic to your website, even though it doesn’t directly affect how effectively it ranks in search engines.
If you work with influencers for a long time, they become your business’s brand ambassador. And this is one of the best methods to grow your social media following.
Brand ambassadors effectively boost your SEO since they are likely to send much traffic to your website and social media channels as they frequently mention your brand in their everyday content.
3Rs of Influencer Marketing
1. Relevance
However, all three R’s of influencer marketing are important, but relevancy is the most significant. Relevancy in influencer marketing is how closely the influencer relates to the brand, product, or idea. The influencer’s audience and potential reputation are determined by relevance, which is crucial. If your product or service is tailored to a certain niche, then you need to collaborate with those influencers who are famous in those niches.
Relevance evaluates if the brand promoter and their target audience are a suitable fit. Influencers frequently draw an audience of like-minded individuals who are interested in the ideas they post about. This makes it simpler for firms to focus their influencer marketing on the influencers they collaborate with.
2. Reach
Reach is the most fundamental indicator of an engager’s popularity, or we can say it is the influencer’s audience size. How many individuals regularly visit their stories? How many people follow them?
Your business gets a boost when an influencer with a million followers publishes a post about your brand. You can expect the maximum reach if you choose the celebrity influencer for your brand; more reach means more eyes on your message and, ultimately, more conversions.
Sometimes an influencer chosen may not be a good fit for your business even after they have a large following. This might hurt your budget and brand reputation, as many influencers deceive companies with large followings with little influence. Sometimes Influencers with a smaller audience, such as micro- and nano-influencers, can be very beneficial for your business. So keep these things in mind while choosing the influencer.
3. Resonance
Resonance is referred to be the influencer’s capacity to generate quantifiable interaction. Do the influencer’s posts receive a lot of likes and comments? How well-received was their branded material in the past? All of these factors must be taken into account.
Calculating the influencer’s engagement rate, which you have targeted, is one of the greatest techniques to monitor resonance. Engagement rate reveals the impact of influencer’s posts by displaying the interactions an influencer receives depending on their following.
The ideal influencer for your brand’s influencer marketing has a sizable, targeted audience and a steady stream of rich content.
Final Thoughts
Influencer marketing may seem like a way to thrive online by positioning your company at the top of the SERPs rankings. But there is a fact that you can’t deny that the key to success is in how well your strategy is put into practice.
As long as you nurture long-lasting, sincere, open relationships with the selected influencers, your business will have a chance to develop and profit from them which will show in your SEO.
To boost your brand, you need to push your efforts towards SEO. You must put forth your best strategies and consider the 3Rs in finding the best influencers for your business.
Do you still have any unanswered questions?
Have a word with us. Our high qualified digital marketing professionals are always there to support and grow your business.
Good Luck..!!
