We should never share the same post on two different social media platforms.
Because the audience of two different social media platforms is never the same.
On the one hand, we get intellectual talks, insights, and ideas on LinkedIn; on the other hand, we get pictures, videos, memes, and entertainment on Facebook.
So, if you want to market your product or service on social media, you’ll need to create content tailored to the target audience of that platform.
Let’s find out who your target audience is on each social media platform and what type of content you need to create for that particular social media platform.
Things to Keep in Mind While Creating Content
Here are the specific considerations you need to focus on for each Social Media platform.
- Audience
- Post Creation Timings
- Character limit
- Image/Video size
Platform Specific Post Creation
Facebook: The majority of the audience’s time on Facebook is spent browsing, watching engaging videos, and reacting to emotional postings. If you can build an emotional connection with your audience on Facebook, it may be highly beneficial to your business.
Twitter: People who want to get new information instantly, prefer Twitter. As a result, if you share new content on Twitter with updated data, more people will follow you.
Linkedin: LinkedIn is the best platform for you if you have fantastic ideas, a healthy topic to discuss that might help your community, or a real-life inspiring tale that you think your audience should hear. You can solve the pain points of your audience so that you may retain thought leadership in the future.
Tips to Make your Posts Engaging
Facebook Posts
- The ideal length of your Facebook posts should be between 40-80 characters.
- The ideal length of the Facebook ad Headline should be between 5-10 words, and between 25-40 characters.
- Make your ad copy a teaser. If you are going to give benefits or tips, then tell half the tips and make the remaining half available on opening the link.
- Make your posts interactive by adding emojis.
- Always use optimal image sizes for your posts:
1,200 x 628 pixels for image postings
1,200 x 628 pixels for posts with image links
1,080 x 1,920 pixels for stories
- Always experiment with different media formats, you can use Gifs, Videos, infographics, handmade graphics, etc in your Facebook posts.
Twitter Posts
- Keep your post between 80-120 characters.
- Use Social Proof in your posts.
- Always use relevant hashtags, and not more than 2-3.
- Mention others in your tweets, You can mention Industry experts, influencers, your fans, and your employees in your tweets. This will build trust and authority among your audience.
- Image size should be:
440 x 220 pixels ( Square image recommended).
The maximum file size should be 5 MB for pictures and the same for animated Gifs.
Add Max. 4 images at a time.
Linkedin Posts
- Add a Great Title, it must be either Factual, Educational, Advisable, Informative or Conversational.
- Write specific posts that target your potential readers, audience or customers.
- Always use simple language that even a child can understand.
- Use 5-8 images in your post, you can make a carousel or upload images in a Doc format.
- You can also create content in the form of engaging Videos, Infographics, or an information- rich doc.
- Recommended image sizes:
For blog posts and Sponsored content: 1200 x 627 pixels
For Carousel images: 1080 x 1080 pixels
Thoughts
If you want to increase the reach of your content and enhance the audience’s engagement, focus on cross-promotion rather than cross-posting. You must personalize your content or your message not only as per the platform but also your target audience. If you hit the correct social media platform with the correct message, believe me, the ball will be in your court.
Let’s create a Unique Post and Skyrocket the engagement..!!
