Are you looking to create a new E-Commerce store or want to enhance the functionality of your existing E-Commerce website?
One of the most important aspects is the customer experience, as customers are the key to business growth.
Let’s say if today you land on an E-Commerce website as a user and if you face any problem in finding or buying the product, then either you close that website or may change your intention to buy that product.
In both scenarios, the E-Commerce website will suffer as it loses the interest of its customer.
And here the problem raises for you if you are an E-Commerce store owner, as to how to relate with customer’s choices and behavior when it comes to making engagements with your business.
So how to get out of this situation? What should be done to ensure that the customer receives what he expects?
To answer these questions, we’ve included features that a customer would expect from an E-Commerce store in this blog.
Let’s find out..!!
Features Online Buyers Look for in E-commerce Websites
1. Mobile Responsiveness
Somewhere we all are customers, consuming products and services. And this is true that maximum time, let’s say 9 out of 10, we use mobile for our shopping. And we love mobile-friendly websites. These websites make the shopping experience smooth and straightforward.
Besides, Search engine rankings are heavily influenced by mobile experience. And E-commerce is no different.
Therefore, when developing your E-Commerce store, make sure it is mobile-friendly.
2. User-Friendly Navigation
A user-friendly navigation system is essential for assisting customers in finding the things they need fast.
The most well-liked categories should be listed first when logically categorizing products. Some people browse for products by brand, while others look by category. The navigation bar should be simple to use and offer direct access to things that are on sale or are reasonably priced.
3. Related Product’s Recommendation
Customers’ desire for a personalized shopping experience is one of the most important trends in e-commerce.
You must go through Amazon and Flipkart’s stores; they have brilliantly executed the personalized shopping experience feature. Customers can look for goods that other customers have bought or recently viewed. This makes it simple for every customer to identify the ideal product combinations and suitable alternatives. And this is indeed the best E-Commerce marketing strategy to boost sales.
This E-Commerce website feature can increase the average order size together with an enjoyable shopping experience.
4. Solid Product Description
No matter how excellent or distinctive your product is from others. However, if you do not give the buyer a detailed explanation of the product, that product will not be able to capture the market you want.
Many e-commerce sites neglect this important aspect. The description of your product should be thorough, accurate, and concise. Besides, keep your product’s description informative and clear and use language that is simple to read and easy to understand.
5. Customers’ Review and Ratings of the Product
In today’s cutthroat online shopping environment, Businesses must provide customers with feedback on their products. Both customers and business owners can learn how this product performs thanks to these ratings.
A business owner can determine the popularity of his product by looking through product reviews.
On the other hand, whenever a customer shops online, he always looks for reviews and ratings before purchasing. They are always interested in hearing about the opinions on the product before purchasing them.
So, when it comes to online shopping, these reviews are essential. If possible, incorporate video reviews with in-depth user testimonials and usage guidelines.
6. Different Payment Methods
Regarding the payment methods you employ, various people have varied viewpoints. You risk losing business if you don’t provide your customers with the best possible choice.
Remember that many customers like integrated payment channels like EBS or Paypal. And nowadays, many users choose Cash on Delivery as an additional payment method. So don’t forget to embed them also.
Banks with a good reputation or payment choices that accept credit cards should also be considered.
7. High-Quality Product Images and Videos
Every customer wants to try the product before purchasing it. For this, you need to focus on the visual components. The visual components of your website initially catch users’ attention. First impressions of your brand can be significantly influenced by the quality of the images and videos on your website.
You should make your videos and graphics crisp and shoppable by optimizing them. Your customers will be able to purchase your products immediately from the appealing visual content of the product.
Besides, you must leverage AR and VR in your E-Commerce store. Brands are enabling customers to try products and services before purchasing them. AR and VR enhance the user experience and attract more customers to your E-Commerce store.
8. Product FAQs
Whenever you shop from Amazon or Flipkart, you will find that the question and answer section is given after the product description.
Customers will find this to be very beneficial. Customers can ask here any product-related questions they may have. The quicker the customer’s question is answered, the faster they decide to buy.
Adding a section with a list of the most commonly asked questions can also incorporate user-generated content into your online store. And you may boost your sales by responding to the most common pre-sale inquiries about the products.
Make Your E-Commerce Store User Ready Now..!!
Whenever a customer visits your E-Commerce store, your store should be ready to delight his experience. Always remember that online customers might be picky and have a quick decision-making process. So your E-Commerce store should be equipped with all the above-discussed features.
Above all, your E-Commerce website has the power to make or break your business. Don’t let your competitors hold you back. Increase the appeal of your E-Commerce website and your brand awareness.
Optimize your website today and be ready for the huge upcoming shopping festivals, including Black Friday, Cyber Monday, and Christmas.
