2022 is a year of opportunity and change; it’s the end of the year, but Black Friday and Cyber Monday are still there, and it turns out to be a tremendous strategy for your business to grow and stand strong at the end of the year with BFCM deals. So, if you are still thinking of planning or working on your website, it’s high time to make it possible.
This blog will provide you with a checklist to prepare your website for Black Friday and Cyber Monday. So, without any further ado, let’s dive in!
Important Checklist To Prepare Your E-Commerce Store For Black Friday Shopping
1. Prepare Your Site For Extra Pressure
A website crashing during peak is a huge loss. Those who own their stores and host their sites with Magento and WooCommerce can seek help from SunCart Store. Before there is an increase in traffic, check with your store that it can handle pressure and ensure that your store or site will stay up.
2. Broken Links And a Boring 404 Page Not Found
Nobody wants to visit a site with broken links or a site that is not working. So, it is better to cross-check your site and its updates.
3. Your Products Have Their Best-Looking Images
Pictures show the first impression of your store or website. So, if you need more time and can’t add new or better images then here is a tip. You can add your best seller or start with your top products.
4. Make Your Website SEO Ready
It’s time to review your SEO strategy and add keywords related to Black Friday and Cyber Monday. Also, cross-check whether your content is unique or not. Delete the duplicate content, if any, and your URLs should be optimized. It will help in increasing SEO.
5. Test Your Promotional And Discount Code
Holiday discounts and promotional codes grab the attention of the audience. So, if you are thinking about generating any kind of discount and code, make sure that you create a spreadsheet, date of release, and promotional platforms. Before releasing, it is a must to test each of them.
6. Check Your Apps And Plugins
Black Friday and Cyber Monday are the busiest shopping days of the year. Make sure your plugins and apps are working smoothly. Test them before you launch them or the sale starts and make your apps, and plugins ready to do much more as a third party, so that you can satisfy your customer’s needs.
7. Design Your Landing Page
Black Friday and Cyber Monday are special days for shopping. Your landing page needs to be interesting. It includes a campaign with a banner of discount or sale.
8. Update Your FAQs
Your FAQ should be updated. It attracts new customers because the reviews, questions, and answers help new customers to clear their doubts, making your store trustworthy. People always make a purchase from trusted stores.
9. Research For Trending Products
Traffic will go where things are running in trend. knowing what’s trending will help you to set up your store with trending products. To know what’s trending, there are a lot of social media platforms and websites. You can also take the help of tools that tell you what’s trending.
10. Think About Gift Cards
Gift cards attract buyers (as they have to play less after purchasing or winning some vouchers). If your site or store does not have any gift card option then it’s time to add on. This will push up the average order value and increase their Christmas sales.
11. Take Care of Your Loyal Customers
Black Friday and Cyber Monday are not only to attract new customers but also to reward old customers. Offer good discounts and rewards to your old customers with a gift for any purchase on Black Friday and Cyber Monday sales. This will appreciate your old customers to be loyal ones.
12. Improve Your Blog or Content Marketing Strategy
Creative content can do wows. It holds the attention of readers who are looking for information. Blog posts, videos, and podcasts help to generate more traffic before and after Black Friday and Cyber Monday sales. It also helps to improve your store’s or website’s SEO.
13. Retarget Old Traffic And Previous Customers
According to sources, 25% of Black Friday and Cyber Monday sale audiences and traffic are brought up from email marketing. we can retarget old traffic and previous customers by sending them emails about our big sales or sale of the year. Email marketing is beneficial in retargeting old audiences.
14. Plan Your Ad Copies
Planning and creating an advertisement and campaign is another good idea to get traffic. Plus, you get time to A/B test headlines, images, videos, etc., to ensure that you are getting the best results.
15. Consider Influencers
Influencers help you to promote your brand. When an influencer promotes something, people consider that brand trustworthy. It will grab their audience’s attention and increase traffic to your site or store.
16. Check And Update the Fulfillment Strategy
When there is a sudden increase in traffic and purchasing, you need to fulfill every customer’s demand with time management. You require more staff, or your team should be ready to handle this kind of pressure and satisfy every customer’s requirement with time.
17. Keep an Eye on Your Competitor
It is necessary to keep an eye on your competitors as you get an idea of what strategy will work for them or what will be a big fail. You don’t have to copy them, you just have to take an idea about what kind of things, designs, and strategies you can use to do better.
18. Are You Set Up to Track Everything?
Be prepared to track everything. You need to track ads, products, customer requirements, and traffic before your website gets hit by the madness of a promotional rush.
Conclusion
Hopefully, the above checklist might help you to get prepared for Black Friday and Cyber Monday Shopping sales. Well! Give it a try, follow the things mentioned above, then wait for the result. It will be worth doing.
If you need any other help regarding Website development, extensions, plugins, and WooCommerce apps you can visit the SunCart store. We have an experienced team and support to help you anytime.
All the best!
