The primary objective of any Shopify store owner is to maximize the conversion rate.
If you are new to this field or planning to develop a Shopify store focus might be increasing conversions. If it has been a while since you have been running a Shopify store, then for the time being (as the holiday season is approaching), your entire focus will be on increasing e-commerce sales during the holiday season.
However, the end goal is the same for both, i.e., increasing the conversion rates.
In this article, we’ll look at the several ways you may improve your Shopify store’s conversion rate and check out which strategies will work for you.
But before that, let’s look at Shopify’s conversion rate stats.
Shopify Conversion Rate Stats
- Presently, 1.75 million merchants offer their products on the Shopify platform. Shopify is expected to be used by over 1.59 million websites by the end of 2022 and starting of 2023. (Backlinko)
- Approximately $79.5 billion in revenue has been generated by using Shopify. Total revenue for Shopify has increased by $12.1 billion, or 40%, over the past few years. (Backlinko)
- For online businesses using Shopify, the highest conversion rate is seen with emails (4.29%). After emails, the conversion rate for search engine traffic is 3.04%, 2.99% for direct traffic, and 1.81% for social media. (Shopify)
- 13% of Shopify Plus stores sell clothing and accessories. (Enlyft Research)
What is The Good Conversion Rate For Shopify Store?
The optimal conversion rate for a Shopify store is more than 3.7 percent. If your store’s conversion rate is over 3.7%, you’ll be in the top 20% of Shopify stores, and over 5.2% will place you in the top 10%.
Best Ways To Boost Shopify Store Conversions
1. Win The Image Game, Use High-Quality Images Of The Product
High-quality images play a big role in online shopping. And when it comes to fashion commerce or utilities, the buyer selects the product only by looking at the images on the website. In such a situation, if you have high-quality, clear, right-colored, and real images at your Shopify store, then the trust of the buyer increases. And he will be sure to visit your site first for his future online purchasing needs.
Tip: Place your products in the best light possible, and always utilize the zoom function to let buyers get a closer look.
2. Compelling Product Descriptions Enhance The Product Appeal
The next thing a buyer does after being drawn to a product by its high-quality images is read the product description. When describing a product, it is important to be precise and concise; this will increase its appeal to potential customers. Use short descriptions instead of long ones, highlight the features and benefits of the product, and, if possible, use bullet points. For more details, you can read Do’s and Don’ts of E-Commerce product pages.
Tip: Optimize your product descriptions for search engines too. Use relevant product-related keywords in the description for them to be discovered through online searches.
3. Use Product Videos, The True Explainer
Data shows that 96% of customers have seen an explainer video to get further knowledge about a product or service.
Video, becoming an increasingly essential component of online marketing, may be an excellent approach to advertise the products or services you offer on your Shopify store. Make some short instructional videos that showcase how your items are used and describe what makes them distinguish you from your competitors.
Besides, You may also communicate the story of your brand and the story behind the product creation using video, which can help you engage with clients and strengthen existing relationships with them.
4. Don’t Make The Checkout, Check and Out
According to a poll by the Baymard Institute, 21% of consumers in the United States are likely to leave their shopping carts if they believe the checkout process is overly difficult.
You can convince the customers to buy the product by showing them good images, attractive videos, and compelling product descriptions, but if you force the customer to go through the lengthy process at the last point of checkout, then the customer may decide to depart without making a purchase.
Several issues might discourage customers from completing a purchase on a Shopify checkout page. A lengthy checkout process, lack of payment alternatives, or asking for extra information may kill the conversion. So, avoid these things to win the sale.
Smooth Checkout Tip: Create a single-page checkout, a progress bar for checkout, a free shipping threshold, and more express payment alternatives.
5. Offer Special Discounts For a Limited Period
Words like “Limited Time Offer,” “Get Your Discount Now,” and “Best Deals” are guaranteed to spark a customer’s interest in a product.
If you want to increase your Shopify store’s convergence, keep providing such deals and offers to your customers. With the holiday season just about to begin, this is the best time for compelling deals and offers. Black Friday, Cyber Monday, Christmas, or New Year’s evening are some of the important days you can increase your store’s sales by bringing the best deals or limited-time offers.
Tip: You can add a countdown timer on your Shopify store’s homepage and highlight the sale ending time. Also, you can add, “this is your last chance to save 25% before the sale ends.”
6. Engage Your Customers in Real Time Using Live Chat
It has been observed that including live chat in a Shopify store may raise conversion rates by up to 40 percent.
Customers-to-be is far more likely to purchase when they can ask questions about the product at any given moment via live chat.
In addition to this, live chat gives the business a more personal feel, which, in addition to increasing conversions, also helps develop trust between you and the consumer and creates a connection between the customer and your website.
7. Make Everything Smooth; Allow Guest Checkout
Offering a guest checkout option is an excellent way to streamline the Shopify store’s checkout process.
It has been observed that when a consumer adds an item to his cart but is then required to sign up for an account before completing the purchase, he becomes frustrated and abandons the site.
However, a customer’s account information is crucial for businesses to have so they may contact them in the future about special offers and other information they may find relevant.
But don’t worry; you can get the customer’s details when he fills in the address and contact details at the time of checkout.
Thoughts
With the right approach, increasing your Shopify store’s conversion rate is simple. Although there are few other ways to enhance the conversion rate or strategies, if you prioritize these seven top Shopify conversion rate strategies you will see a significant uptick in your store’s profitability. This boom is imminent. Furthermore, perseverance and patience are essential for success. So wait for it; desired results will be in front of you.
Still hunting for high conversion rates? give a high five to our experts.
