Video marketing has grown over the last few years and isn’t slowing down. An average Internet user watches videos for around an hour and a half. And businesses are catching on to the trend. You can turn the tables if you craft a video marketing strategy for your business.
You must sometimes think, “I run a small firm; what do I need for video marketing, and video marketing will be costly.”
However, have you ever considered how effective video marketing might be for your small business on a local level?
There are a few most significant advantages that local video marketing can offer SMBs and local businesses.
Advantages of Local Video Marketing for Small Businesses
1. Helps in Brand Promotion/Brand Awareness
A powerful technique to spread awareness of your brand is through video. Prospects may be more likely to choose your company over local firms due to the visual appeal.
Video Marketing is the best way to promote your firm. Videos can help you showcase the distinctive qualities of your products and services to the world, helping your company stand out from the competition. And above all, your target customers will have been familiar with your products and services even before they enter your store.
2. Build Trust Among Your Audience
According to a survey, 57% of respondents said that brand videos produced by companies increased their likelihood of making a purchase. Building trust and encouraging consumers to test your product are two excellent video marketing goals.
Video marketing enables you to demonstrate your products, services, and even your expertise in that field. Together with that, video content helps explain the product’s working, advantages, and distinctiveness.
3. Establish Your Online Presence
As I mentioned, many local business owners wonder why they need video marketing when traditional marketing works for them. They feel that traditional marketing strategies like fliers and local radio commercials are better for them than word-of-mouth, foot traffic, and online advertising.
But the figures tell a different story.
According to GoGulf, 46% of all Google searches seek local information. Searches that mention “near me” have increased by 150 percent over the last two years.
These stats tell that your target market is searching online for local businesses to help them with their problems. And if, in that case, you produce local video content that provides a solution to your target audience’s problems, believe me, you will attract more clients to your door.
You might understand the fruitfulness of local video marketing. Most businesses are now using local video marketing strategies to win customers. It would help if you also grab those strategies to successfully establish your brand in the market.
Clinch more customers for your business.
Local Video Marketing Strategies
1. Promote Business Using Educational Videos
It has been observed that small businesses have limited resources and reach, and due to this, they sometimes have to struggle to attract their audience online.
Just think Psychologically; whenever a user wants a solution to a problem, he takes the help of the Internet. And people take the help of videos to get instant solutions. In that case, if you make an educational video and put it on YouTube, then it will be quite popular.
Using tools like Semrush and Moz, you can look up the terms people search on Google and YouTube. And based on that, you can create video content.
Your description, video title, and tags on YouTube will be optimized for the specific keywords you want to rank for. Then you can upload the video to YouTube and embed it on your website.
This will boost a website’s organic traffic, establish authority and boost SMB’s growth.
2. Gain Credibility with Product Highlight
Due to the digital market expansion, several frauds and dishonest marketing techniques have been observed. Consumers with better education will be more likely to spend their money on trusted brands. And video marketing is the perfect approach to building trust.
Video marketing enables you to demonstrate the features and advantages of your products using product demonstrations and tutorials. You can let your audience know how they can utilize your product in their daily life.
If a customer visits your store and finds your product’s informative video online, it is easy for him to make a selection and final purchase.
If you can locate keywords to target and use local SEO strategies , you may be able to rank your video on YouTube and Google. And if your website has eCommerce functionality, you can generate higher sales using E-Commerce marketing strategies.
3. Content Repurposing Across Social Media
Sometimes the market is not as large as it seems, and the competition is not always as small as business owners believe.
Seeing the big market and small competition, local SMBs do not invest in marketing, due to which they have to bear the brunt in the long run.
If you invest in digital marketing, you can have the strategies to repurpose your videos on other social media platforms.
Besides creating engaging posts on social media You can “reuse” your video footage on social media platforms rather than repurposing it to create original elements.
To repurpose your video content, you can follow the below steps:
Step 1: You can hold a Facebook Live video conversation using your local business’s Facebook page.
Step 2: Save that Facebook live video and upload it to Youtube.
Step 3: Reshare that video on Linkedin, Twitter, Instagram, and your blog post.
Step 4: Connect your Blog post to email marketing campaigns.
Step 5: Share your blog post on Medium.
4. Boost Your Connections using Company’s Bios and Testimonials
The more you interact with customers, the more customers will trust your brand. Also, having regular conversations with customers keeps you in the spotlight.
And video marketing is the best way to maintain your identity among customers.
There are various video options to help you develop relationships with your customers. These are:
a). Team Bios
To increase consumer confidence in your brand, let your business employees provide intriguing details about their passions, interests, and expertise in a funny way using videos.
b). Video Testimonials
Ask your customers if they want to give a video testimonial related to your products and services. Video testimonials by Happy Customers will go a long way in building trust for your brand.
c). Interview Sessions
To help potential consumers understand more about your industry, products, services, and company, you can arrange a “ask the professional” session where your customers can ask you questions. This way, you will not only be able to become closer to your customers, but you will also be able to understand them better.
d). Tutorials
Experts-led walkthroughs allow you to demonstrate your product or service in action (live or prerecorded).
e). Facebook Live
Real-time communication is possible on Facebook Live, which is impossible on other platforms. In a live digital context, you can communicate with your audience by posing questions and giving answers to their queries.
Reach More Local Customers Today..!!
Are you interested in local video marketing but unsure how to get started?
SunArc Technologies can assist you. Our Digital Marketing experts are YouTube algorithm specialists; we can assist you in ranking your video highly so that your target audience may find it.
And if you have not yet developed the website of your local business, then you can also contact us. Our professionals will help you from bringing your business online to getting noticed.
Good Luck..!!
