If you are running an E-Commerce store, you might push your products in the market using various social media platforms; for that, you might use Google ads, PPC, or influencers to grab your target audience’s attention.
As every other brand plays its cards on social media (yes, they are winning the game against their competitors).
However, there are times when social media alone isn’t enough to deliver your message to your audience.
How?
Because when you are promoting your product on social media, three conditions arise:
- There might be a portion of your target audience that does not use social media.
- Your target audience might use a different advertising platform and you are promoting your products on different ones.
- The platform you’re using to advertise your product might not reaching your potential customer base
Challenges are everywhere, but email marketing is in your hand, the perfect solution to reach out to your target audience.
When no other platform works, Email marketing shines.
It is the most effective way to get your message straight to your target audience’s inbox without hassle.
And if you are still in a dilemma about adopting email marketing for your business, land your eyes on the below email marketing stats:
Email Marketing Stats
- Around 4 billion people check their email every single day. By 2025, this figure is predicted to reach 4.6 billion. (Statista)
- 64% of small businesses use email marketing to reach customers. (Campaign Monitor)
- The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research)
- 50% of people buy from marketing emails at least once per month. (SaleCycle)
- Email newsletters are the most popular type of content marketing employed by B2B companies, as reported by 81% of B2B marketers. (Content Marketing Institute)
- 64% of B2B marketers say their email marketing strategy was effective for meeting business goals. (HubSpot Blog Research)
The above data is enough to perceive the power of email marketing, isn’t it?
Let’s learn more about the emails you can send to your customers.
What Types Of Emails Can You Send To Your Customers?
You can send 15 types of emails to your customers to grab their maximum attention.
- Welcome email
- Newsletter Email
- Promotional emails
- Special Occasion emails
- Announcement emails
- Lead nurturing email
- Transactional email
- Survey emails
- Free offer email
- Reorder emails
- Anniversary emails
- Abandoned cart emails
- Confirmation emails
- Progress emails
- Review emails
Why is Email Marketing Crucial For Your E-Commerce Business?
1. Email Marketing Maximizes The Reach Of Your Brand
Email marketing is a time- and cost-efficient way to reach a broad audience and provide in-depth, personalized information about your products and services.
With this channel, you may schedule exactly when and to whom specific pieces of data need to be delivered.
2. It Allows Reaching Out To Customers Using Personalization
Email marketing helps to create unique campaigns for your target audience. To promote the product, digital marketers can track the customers’ purchase histories, customer service requests, etc., to personalize the emails sent.
Make use of analytics and data trackers to learn about consumers’ preferences. As a bonus, you need to know what kinds of products or information they find most appealing.
If a customer has shown interest in a specific item like gadgets or apparel, you should provide suggestions for related items in a future email; this way, you can prepare the customer funnel and target them accordingly.
3. Email Marketing Saves Your Money Which You Can Later Use On Paid Campaigns
There is a significant cost savings potential with email marketing. It’s a lot cheaper than more common forms of advertising. With email marketing, you can save your budget which could be spent on creating banners, buying expensive tools, and running paid advertisements.
If you want to succeed at email marketing, you need to engage a skilled graphic designer to make some eye-catching images and write some compelling copy.
Because of the widespread availability of mobile devices, you may then send your message to the audience at any time by emailing them.
4. It Is More Effective And Produces Better Outcomes Than Any Other Marketing Channel
Email marketing is the only approach that will provide you with the best return on investment (ROI) among all the other types of advertising.
Apart from this, if you talk about the conversion rate, it is also more in email marketing. 66% of overall conversions come from emails.
To maximize the effectiveness of your email marketing campaigns, you must hire an email marketing expert who can provide you with the best results by creating unique strategies by monitoring the metrics such as click-through rates, engagements, bounce rates, etc.
If you have an E-Commerce website, you must explore these ultimate E-Commerce KPIs to track and grow your sales faster.
5. Email Marketing Has The Potential To Boost Your E-Commerce Website Traffic
Emails have the power to boost site traffic since they are an effective way to build relationships with customers.
With email marketing, you can send product recommendations to your customers based on their past purchasing habits, their needs, and the products that are now trendy in the market.
For this, you can launch email marketing campaigns to send messages to your customer under the subject line “Recommendation for you”.
Customers will visit your website after seeing the product recommendation in the email, which will increase your website’s traffic.
Here you can read the best E-Commerce marketing strategies to increase online sales.
Thoughts
To strengthen your E-Commerce business, you need to chase the customers, and email marketing is the perfect way to reach out to the customers directly.
If you are new to the E-Commerce industry or thinking of starting your E-Commerce store in 2023, or looking forward to developing your E-Commerce website , you can contact us.
If you want to keep your brand at the forefront of consumers’ minds as the usage of email marketing continues to grow, there is no better time than now to start prioritizing this strategy.
Good Luck..!!
