The checkout page is the place where your visitors turn into customers. If you optimize your checkout page, you can see a massive impact on sales.
Your website’s design is fantastic, its interface is intuitive, its product range is top-notch, and you have loaded it with powerful extensions and plugins.
The visitor might be attracted by all these factors and add his favorite product to the cart. But that final click by the user at the time of checkout will be the deciding factor. That checkout page has the potential to ruin the whole user experience or give you a lost customer.
So the question is, how to retain the customer at the checkout page and win the sale?
In this blog, we will discuss the best checkout page optimization strategies that help you win the sale and recover your lost sales.
Let’s spark your checkout page..!!
Checkout Page Optimization Strategies
1. Provide Multiple Payment Options
Often, customers leave the website if they still need to get their preferred payment method at checkout. The biggest reason for this is that E-Commerce stores’ payment method probably needs to be more relevant to the customer’s preference.
So to retain the customer, you should offer multiple payment options on your website so the customer can pay according to his convenience.
Apart from this, payment methods keep changing according to different regions; which payment method is preferred by the USA customer; the same payment option doesn’t need to be used for the Indian customer. So you can switch the payment methods according to the region as well. Here are some customers’ preferences regarding payment methods according to the region.
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2. Make the Checkout Process As Simple As You Can
The more streamlined and easy-to-understand the checkout procedure, the more likely the buyer will complete the purchase. It is common practice for pop-ups and newsletter sign-up forms to appear right before a consumer is ready to check out, requiring multiple clicks from the customer to close them. Always remember that the fewer the clicks, the better the customer experience.
If the customer has to go through a long and complex process to reach the checkout page, it makes more sense for him to drop the product.
Especially when it is time for sales, avoid making this mistake. The consumer is in a rush and has to make a purchase immediately; if you make him fill out a complex form or bombard him with pop-ups, he will only take a moment to leave your website.
3. Offer Guest Checkout
Many consumers purchase the products without giving them any thought in advance. They have an “aha!” moment with the product, and then they go to Google to learn more about it and land on the website selling it.
Then they also purchase the product, but the whole game gets spoiled at the time of checkout.
Since they are visiting that website for the first time, they are asked to create their account. In such a situation, they think it is better to leave the website and do shopping by going there, where there is no hassle in creating an account.
Apart from this, mobile users also prefer to create an account. Because it takes a lot of time to fill out the form on mobile, they think purchasing from another website is better.
So, you must offer them a guest checkout without getting into the hassle of account creation.
4. Improve Checkout Page Speed
Before moving on, let’s have a look a page speed insights:
- There is a 7% drop in conversion rates for every extra millisecond that takes a page to load.
- If a website takes longer than two seconds to load, the percentage of visitors who leave immediately climbs by 103%.
- If a page takes more than three seconds to load on a mobile site, more than half of the site’s visitors leave the website.
After going through these stats, you should realize how crucial page speed is. The loading speed of a website is extremely important since even a little wait of a few seconds might prompt online customers to abandon their purchases, increasing your website’s bounce rate immediately. This is why you need to focus on enhancing the speed of your checkout page if it is still too slow.
(Image: Internet Sources)
5. Employ A Single Page Checkout Process
Implementing a single-page checkout on your website is one of the best checkout page optimization strategies that help to improve the efficiency of your website. It provides a checkout process that is simple, quick, and convenient, which ultimately leads to a higher conversion rate. A checkout process that requires one page might cut the time needed to finish purchasing half.
When all the processes are shown on a single page, customers can better gauge their progress through the checkout process. This process makes everything more straightforward for customers to understand and use the entire process from beginning to end.
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6. Utilize Google’s Auto-fill Feature For Addresses, As well As The Inline Validation Tool
You may save your customers time and make it easier for them to check out swiftly by activating your website’s full capability of Google Auto-address. As soon as the visitor starts typing their address in the address box, it immediately shows the address recommendations that are relevant to that address. Once an address has been selected, the other address fields will be completed by themselves automatically.
Customers love the autofill function, especially when they are in a rush. Your potential customers are prepared to buy from you if this option is available on your website.
It would be convenient if customers had their orders billed to the same address as their shipment.
Before making an online payment at checkout, every consumer needs to know whether or not the platform from which they will pay or give their credit card information is secure.
7. Add Trust Signals To Your Website
During the payment process, if you show the customer that you have taken precautions to ensure their security by displaying a trust seal or security badge on your website, You may increase customer trust in your e-commerce business and enhance your checkout rate by drawing attention to the security of your website.
(Image: Internet Sources)
Thoughts
Checkout page optimization strategies are not limited to this; apart from this, there are many other tactics. However, the seven suggestions I have given you in this article will benefit your online business, and I recommend you implement them as quickly as possible.
Apart from this, I would like to give you one more tip: you should keep doing A/B testing continuously so that it can be known what is working for your website or not.
This concludes my thought box; I hope you have understood these checkout page strategies well, and from now onwards, you can retain customers in the future on your checkout page.
