The biggest sale festival is knocking on the door..!! You probably opened the gates for the black Friday sales.
As an E-Commerce store owner, you have probably tried a variety of black Friday marketing strategies to boost your business’s revenue. Some of you may have even experimented with different approaches, have yet to find them effective, and are looking forward to kicking something innovative.
If you are among those who are searching for unique black Friday strategies, then you have landed on the right blog. In this blog, I will talk about unique Black Friday Strategies by which you can get an edge over your competitors.
So Before proceeding to black Friday sales strategies, let me show you black Friday 2022 E-Commerce and shoppers trends.
Black Friday 2022 E-Commerce Stats And Trends
As per the sources:
- BFCM shopping budget will average $818.
- According to Future Publishing, over 76% of American shoppers intend to do most of their holiday shopping on Black Friday.
- Seventeen percent of all Black Friday sales are made on Amazon.com.
- On Black Friday, shoppers can expect to save roughly 24% off their total purchases, on average.
- When subject lines include references to Black Friday or Cyber Monday, CTR improves by 64%.
Unique Black Friday Marketing Strategies
1. Create A Limited Time Offer Deal
Everyone is in a hurry to buy their favorite product on Black Friday for fear that their product may be out of stock. So most purchases made on Black Friday are made on the spot. Flash deals boost impulse purchases and get consumers to buy your products right then and there.
You can use a limited-time offer and special last-minute deals that are only accessible for a set period (which could be less than 24 hours) and a set number of new sign-ups to generate a sense of scarcity and urgency while reinforcing FOMO (Fear Of Missing Out).
2. Leverage The Power of Social Media Marketing
Social media is for all. Regardless of the product or services you are trying to sell. Social media marketing is one of the quickest and most cost-effective marketing strategies to boost sales.
Your social media post is enough to send your message to thousands of potential buyers. If you strategically leverage social media marketing strategies, you can fully utilize its potential.
You need to create a posting schedule in advance and target your audience accordingly.
- Set up a timer and countdown; Keep your fans interested in the days running up to Black Friday by providing a daily countdown timer. Have them add your business to the big list they will make throughout the discounts.
- Show off your exclusive deals; Include promo codes in the descriptions of your social media posts to encourage your followers and new visitors to make purchases from your online store.
3. Hit The Customer’s Inbox Using Email Marketing
Starting an email marketing campaign is one of the best, simplest, and most effective ways to lead the back Friday sale.
Customers have high expectations regarding receiving emails from their favorite stores advertising special deals. Here, you can get in front of them by sending out a newsletter focused just on special deals and discounts.
You can;
- Promote your sales with customized/personalized Black Friday emails; Personalized techniques can deepen customer engagement. You may welcome them in your store, tell them to participate in offers by their name or recommend Black Friday offers based on their purchases.
- Send emails by segmenting your customers; There is diversity among your customers, even though you serve a specific demographic. Increase your sales with email marketing by targeting specific user demographics and characteristics.
4. Update Your Product Description With Exciting Punch Lines
The magic of words can influence anyone. A well-written copy of the product description leads to greater sales. Along with this, Emails with engaging subject lines have a far higher rate of being opened and clicked on, so you can hire a copywriter to create the most engaging emails for your product or services. You may expect more visitors and a higher conversion rate if you can provide your customers with a compelling product description.
For a fantastic product description, you must:
- Focus on the product benefits.
- Tell a convincing story about your brand.
- Use powerful words.
- Optimize product descriptions for search engines.
- Make an effort to capture your audience’s imagination.
5. Incentivize Consumer Spending By Providing a Free Gift
Free stuff is always well-received. Share the information to your followers that you are offering freebies in honor of Black Friday shopping via social media or email. Include a complimentary gift with the purchase to show your appreciation.
You can also set a minimum purchase requirement, such as a total of $25 in purchases, and offer a free bonus of your choice to buyers who meet that level.
You can also give a discount on shopping for a certain amount, or you can entice your customers with Black Friday goodies.
- If you own a menswear store, you can give free bow ties to customers who buy suits, and if you sell women’s clothing, you can give out free earrings with every transaction.
6. Go Close To The Customers, Start a Referral Programme
In the world of e-commerce, word-of-mouth is the best source of new customers. This is one of the most straightforward techniques to increase your customer base and should be considered.
Investing in referral programs is one of the most creative approaches to black Friday sales. With this approach, you can get more traffic to your website.
During the black Friday sales, you can tell your customers about referral discounts. Alternatively, you can offer various discounts to encourage them to bring along a large group of friends.
7. Don’t Be Shy About Sending Those “Cart Abandoned” Emails
When Black Friday is over, don’t stop advertising. Many shoppers must remember to complete the checkout process after adding things to their carts during promotional periods.
After Black Friday discounts have ended, it’s time to go after customers who started the checkout process but never finished.
Customers might be reminded that their cart is waiting for them through an enticing email you can compose. You can provide them with offers, discounts, and the last price cut to re-engage them and close the sales.
8. Add a Chatbot To Your Website
Installing a chatbot is one of the best value-added services you can provide to your website visitors. Live chat is the digital equivalent of in-store customer service representatives. The chat feature is designed to answer any queries your customers may have.
In Black Friday sales, customers do not have enough time to know every detail about the product; if any query related to the product comes to their mind and if it is not solved on time, then the customer does not wait much. And move on to other products.
In a scenario like this, if you have a chatbot placed on your website, you have an edge in the race for the top spot. If a potential buyer has a question about the products and can answer it immediately, you can consider the deal closed.
Thoughts
Generate more sales this holiday season by implementing these best black Friday sales strategies. Never think that you are too late to apply these strategies; all the above tips will be extremely helpful even after the black Friday sales.
You can contact us today if you are searching for digital marketing services for your E-Commerce store’s black Friday marketing.
Let’s plan something big together..!!
