The end of the year is all about winters, Christmas, celebrations, holidays, and shopping, and here comes Black Friday to give a boost to online shoppers.
Gone are the days, when you had to stand in a queue and wait for your turn to make a purchase. Online stores have said goodbye to those hustling stores. People are adopting online shopping more. This is an excellent attempt to give your E-Commerce marketing plan into action.
How Should You Prepare For Black Friday?
Black Friday will take place on November 25, 2022, while Cyber Monday will take place on November 28, 2022. A few brands are expected to release their sales a week before BFCM. In 2021, most big sellers like amazon started their sales two weeks before BFCM and get around a 62% increase in their sales, so getting started early will be a good idea.
Marketing Strategies For Black Friday
Thousands of people are waiting for the Black Friday sale and you are one of them, but don’t just go and launch the sale. Making a strategy before launching a sale always works great. You must devise tactics to distinguish your store from the competition. We came up with some marketing strategies that will help you to make things happen.
Let’s jump in
1. Create Curiosity
You might have heard the proverb “First Come, First Served”. Creating excitement before the big day helps to introduce a new audience to your brand. when you start things early you got great results. Familiar or loyal customers will know about your sale and make up their minds to make a purchase.
2. Prepare Your E-Mail Marketing List
In the previous point, we talked about starting early. Preparing an e-mail marketing list is a very essential resource you have when you planning to prepare a strategy for email marketing.
Customers who are interested in your deals should be targeted. Design email marketing campaigns to promote your sales. Use eye-catchy lines that will capture customers’ interest and persuade them to make a purchase.
3. Social Media Marketing
Social media is an excellent medium for brand promotions. Choose a platform like Instagram, Twitter, Facebook, etc. where you have a huge audience. Run your advertisements and campaigns there, and never forget to use hashtags. Make collaborations with influencers. Publish your blogs/articles on social media to promote your website and brand.
- Run your Black Friday social media campaigns and ads
- Always use hashtags
- Make collaboration with influencers
- Publish your blogs/articles.
4. Entice Customers By Offering Free Shipping And Rewards
Everyone likes free things and rewards. Offering just the usual discount might not work that much instead you should offer a discount with free shipping.
Offer free delivery for a limited period, but don’t let it end with fewer items. To convert your visitors into customers offer them some rewards when they spent a single penny, which will motivate more customers to make a purchase.
5. Extend Your Deals a Bit More
Extend your deals till Cyber Monday or maybe a bit more than that. You will get four days in the BFCM sale to take an advantage of. But people who miss out on the sale in holidays or the festive season and make late purchases are always searching for discounts and deals.
Extend your sale a bit more. That’s how you’ll catch both early birds and the late wakers.
6. Assist Your Customer Via Chatbots
When the number of visitors increases the number of queries automatically raise. Your business will face problems if you miss out to reply any of them.
When you have a good support policy, there will be an increase in the conversion rate and it can improve the retention rate as well.
7. Work On Your Website
Before launching a deal make sure your website is working properly. Check everything before releasing from design to the accessibility of each feature in your website. Make sure your website might not have any glitches or it should be fully responsive.
Taking care of such things will improve your user experience. Moreover, to help you we have a checklist for Black Friday and Cyber Monday.
Conclusion
Don’t miss the chance. The Black Friday sale is waiting for you just on the doorstep. Go for it, and start now.
Hopefully, the above mentions strategies might create wows for your business, if you follow them accurately. With some preparation, you can get more customer engagement and you might anticipate higher sales.
If you have the right strategy your holiday sale can be more successful than you ever thought possible.
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