The arrival of ChatGPT in the tech market has sparked a significant shift in the industry, bringing in a new era of AI technology. The competition for AI dominance has commenced among search engine providers. In light of Samsung’s recent announcement to substitute Bing for Google as the default search engine on its Galaxy devices, Google has been intensifying its efforts in artificial intelligence.
As per the report by the New York Times, Google is currently engaged in the development of a new search engine that will be fueled by its latest artificial intelligence technology. Simultaneously, the company strives to integrate advanced AI-based functionalities into its existing search engine, which is being executed under the codename “Magi”.
Project Magi
As per the reports, the ongoing initiative is being referred to as Project Magi in the technical realm. Under this project, Google is developing a novel search engine with a dedicated team of over 160 employees. The project is anticipated to be rolled out to a specific group of users as early as the upcoming month.
As per the report, Magi facilitates searchers to execute transactions, including but not limited to buying apparel or reserving the air travel. The proposed solution enables users to carry out financial transactions seamlessly, integrating pre-existing and profitable Google search advertisements.
Image source: Twitter
Besides, Project Magi also furnishes users with software coding support and generates code in accordance with their requisitions. It is possible to place advertisements in proximity (or nearby) to the coding solutions.
Google’s AI-Driven Projects Other Than Project Magi
Google is concurrently engaged in various other AI-driven projects, among which are:
1. The mapping technology utilized by Google Earth is augmented by AI, enabling advanced search capabilities.
2. The GIFI system is designed to leverage artificial intelligence (AI) algorithms to produce visual content within the context of Google Image search outcomes.
3. The Tivoli Tutor is an AI-powered platform that facilitates open-ended text conversations to instruct users in a new language.
4. Searchalong is the feature that enables users to interact with a chatbot while browsing the internet via Google’s Chrome browser.
Also Read: ChatGPT Vs Bing AI Vs Google Bard: Explore The Comprehensive Comparison
Also Read: ChatGPT vs Google: Is ChatGPT Going to Replace Google?
Thoughts
The lightning-fast progression of search technology and Google’s strategic reaction to rivals such as OpenAI and Microsoft exemplify the highly dynamic character of the search industry.
Everyone can expect notable transformations in search advertisements, search engine optimization, and additional marketing tactics in the forthcoming months as search technology continues evolving.
Stay tuned for more updates related to Google’s Project Magi.
