The world is going through the Covid19 crisis, Economies are getting shrunk and Businesses are facing not only a sharp dump but also competing challenges.
Till when are we thinking over the lost Journey. It is time to build the spirit of Reinvention. It is time to Re-evaluate the scenarios & speeding up the Digital Transformation of our Business. For this, we need to have a powerful Digital Branding of our Business. A powerful and trusted brand can bring a wave of customers that make your business on the top of the Industry.
1 Let’s make our Business the best it can be & develop a unique identity that differentiates our business from the competition.
For the Digital Branding of our product, Here we have picked the best strategies or secrets that help your business to establish, expand, and strengthen the digital presence with a proper brand identity.
Here We Go!
1. Logo & Website – The Brand representatives
- Logo
Your eyes definitely pop-up when you see a Yellow M near the road-side & you instantly connect that logo to the respective Brand. The logo represents the company’s Business & portrays the goals and values of an Organisation. This is one of the best strategies for Digital Branding.
Digital Branding Advice:
- Make a simple yet memorable logo.
- It should be clearly recognized even after expanding & reducing in size.
- Choose the appropriate color combination which should match your Business and Personality & also exhibit trust and security among users.
- The logo mustn’t be time-bound. i.e. it should not be affected by changing trends.
- The theme of the Logo and Website should be the same.
- Website
It’s very important to have the trust of your visitors and search engines & for that, you need an up-to-date website. Website optimization is also a part of the Digital Branding strategy. A website is a digital way to give your brand life. The design, the Content, the Navigation, everything must be updated & clear to the visitors. Hiring the Best Website designing agency will further help you to lead the competition.
Digital Branding Advice:
- Clear brand statement- Catchy slogan, because your brand always hit the person’s thought either by Logo or your Brand’s slogan.
- Attention-grabbing animated yet simple Navigation.
- A limited set of colors (maximum 3 colors) with slight variations.
- Valuable and Indexable Content.
- Contrasting and Visible CTA.
- Responsive, error-free, and user friendly.
2. Brand Message – The Connector
Behind every brand, there is a story, a message, Or a statement that tells why the brand matters? What are the values that the brand serves? The overall brand message serves the brand in a way that the audience connects with on an emotional level. The brand message plays an important role in the Digital Branding strategy.
Digital Branding Advice:
When you are creating a brand message, just keep these things in mind-
- What are the pain points of customers and how you can provide a solution for them?
- What is your USP? How do you differ from others? Why would someone prefer your product over your competitors?
- What is the story behind your brand? How your brand connects with people’s lives.
- What is your goal?
- Do some competitor Analysis based on that and prepare a solid message that directly hits the customer’s thought.
- Take some inspiration from successful brands.
3. SEO- The Organic Mentor
When it comes to Digital Branding, SEO is always on the top in the queue. Having a digital presence is one thing and maintaining the topmost position on Google SERPs is another. SEO plays a major role in maintaining your website on high Google rankings. SEO not only improves the website’s overall visibility, searchability, and presence but also takes your brand to the next level.
Digital Branding Advice:
- Focus on proper Schema Markup.
- Engaging Content with properly researched Keywords.
- Use Keywords in the Alt Text of images.
- Improve Page Loading speed.
- Add Meta tags on all pages.
- The navigation structure should be Clean & Simple.
- Focus on problem-solving, so that people will love and share your content.
4. Social Media- The road to a million users
Having an interactive Social Media presence can help you to connect your target market in the most effective & optimal way. Social Media nowadays works as a fire in Digital Branding. Consistently using the right tools at the right time, on the right platform will give your brand a boost up a dose, so that your brand will stand out from the crowd. Social Media right now is in the topmost Digital Branding priorities for most of the brands. Let’s win the customers with Social Media buzz.
Digital Branding Advice:
- Show your active presence on – Linkedin, Twitter, Instagram, Pinterest, YouTube, and Facebook.
- Focus on Images, Videos, and Podcasts to deliver your Content, it will result in better visibility.
- Connect with Industry Experts & Influencers.
- Optimize your Social Media profile using specific Keywords and Summarize the benefits of using your Product.
- Be consistent on Social Media. Post authentic topics and build connections with them.
- Share user-generated content. It will build trust and strengthen the brand’s identity.
- Create or Participate in groups and communities and serve rich content.
5. Value deliverance- The soul of every Organization
Digital Branding is directly proportional to Value Deliverance. Perfect product is not enough, whereas producing a product that makes customer satisfaction over the price the customer has paid is a valuable product. Customers have lots of options when they are looking for the product, all they want is the Valuable experience and an understanding expert who recommends the best product that provides value for the money.
Digital Branding Advice:
- Segment your audience based on Age, Demographics, Income, Gender, and personalized your message for each of them.
- Build Relationships & make Engagement.
- Provide product recommendations based on the Customer’s browsing history.
- Rewards for Loyal Customers.
- Discount offers on Birthdays, Anniversaries, Holidays, Festivals.
- Offer free trials.
- Ask for the feedback
6. Create Customer Persona – The Customer Map
No business exists without a customer. They are the driving force of the business. Customer understanding is a must for every business so for a better understanding of the customer’s minds, businesses need to spend the time and resources and the output would be a perfect customer persona. Creating a customer persona can help you lead the race of Digital Branding. Preparing a perfect customer persona can provide tremendous value to your business.
Digital Branding Advice:
You just need to map the complete journey of the stages of their Purchase and give answers to these questions-
- Who are your customers?
- What are their needs?
- How to engage them?
- What is their Location, Gender, Age, Income, Profession, Education level, Interest?
- What are their purchasing habits?
- How much time our customers spend on Social Media platforms?
- Which Social Media platform do they use the most?
- What are the factors that push your customers into purchasing decisions?
Final Thoughts
To lead the competition, you need to change the old branding aspects where you simply put the product in front of customers that guarantees the best results. Today every brand needs to tailor its message according to the customer. From creating a customer persona to value deliverance, every point needs proper expert attention for proper Digital Branding. And you also can keep your eye on the successful brands, their strategies and learn from their mistakes to make your brand a unique one, but always remember not to copy anyone else’s Digital Branding strategies.
We are always here to provide you with the Best Digital Branding strategies for your brand standing on the top of the list.
Good luck..!!
