To stand out from the crowd, a brand needs to build a magnetic identity around the Business. Most people think a brand is just a logo or the looks of the Website but in reality, it is much more than that.
To attract customers toward your business, you need to work on one of the most important elements i.e. Crafting the Brand persona of your Online Brand.
Many companies overlook, ignore, or never define the persona of the brand and we all know that attitude and personality are some of the most important aspects based on which a brand gets proper recognition. In this blog, you will learn what exactly the Brand persona is and how you can boost your brand’s personality with Digital Marketing.
What is Brand Persona?
In one shot, Brand Persona is the Tone, Voice, and Style through which the brand communicates. It is the “heart” of the brand by which you can create an emotional/psychological bond with the audience.
To improve your online business’ success rate, you need to define your brand personality and the best way to define your brand personality is to answer these questions-
- Who are your Customers?
- Where do they need your Product?
- What is the message behind your Product?
These questions give you an idea about who you are and who your Customer is. Your Brand persona conveys the impression you want on the audience and opens the doors for the success of your Business.
The Digital Vision
Creating a brand personality is one aspect, but what if a brand cannot show the audience Who they are? How do they cater to the needs of the people? How do they differ from others? etc. To solve these questions and for proper recognition, Brand needs to involve in a digital race with updated digital technologies because these days digital technologies take over the old strategies, and the ways consumers interact with brands have also changed. A customer’s simple flick on a Smartphone leads to a hundred dollar shopping., and to skim the market, brands need to establish their unique identity and this will be possible with the help of Digital Platforms.
How Digital Marketing Opened the doors of Success for Online Brands
The digital presence of your brand makes your customer feel involved and engage with the product. Keeping a brand persona in mind lets your brand speak to the customer directly through Social platforms because almost three-quarters of shoppers today rely on social media to get complete info about the product they want to buy. Once you build a strong and trustworthy perception of your brand, it will definitely connect the dots of success and convert your one time customers into lifelong brand followers. Here you get the Best Digital Marketing experience for your brand
Here are the Components of a strong Digital presence:
Website: The Digital Mall
The first impression is the last impression. When your audience visits your website for the first time, it is important for you to leave the best brand impression. It includes overall website Design, Content, Speed, Easy navigation, a limited colour scheme that complements your logo and brand’s value. Images with a clear message and complete information play a very crucial role in a Brand’s success. Here is the best team of talented professionals for website assistance
Let’s dive into Adidas, the visual elements on Adidas’ Website make it stand out from its competitors. Sleek design and smooth navigation with limited colours and clear information give Website visitors a step by step walkthrough of the products
Social Media: The doorway to your Business Website
Facebook, Instagram, YouTube, Twitter & Linkedin are the primary social media channels with a vast audience, almost everyone even in your family, friends & colleagues has some sort of Social Media presence. If your audience is there your brand should be there too. But before diving deep, let’s understand each platform and its user’s engagement.
- Facebook – Facebook is the most popular Social Media platform today. It is by far the best platform for brand promotion and brand awareness among the audience. To virtually promote any brand Facebook is the priority because of its vast user base and user engagement.
- Instagram – It is the platform for the brands that bank heavily on images like Restaurants, Clothing brands, Smartphones, Accessories, etc.
- Linkedin – Best for business-related content, sharing brand ideas, thoughts with business influencers.
- Twitter – It works in real-time, you can make your brand’s image by responding to current events and industry-related news.
Following the example of Nike we can see, they make excellent use of Social Media. Over 120 Million Instagram followers, 8.2 Million Twitter followers & 34 Million Facebook followers, and plenty of engagement. Nike no doubt in maintaining its position as one of the best brands on Social Media.
From using #hashtags on Instagram in inspiring stories and images of athletes to make engagement by giving answers on Twitter, Nike nails its Social Media Strategy.
Content: The King, but what about Queen?
Engagement is a must in creating a loyal and returning customer base, make your brand the Content’s Queen. Good content always attracts the audience & stimulates interest in your brand. Whether it is Social Media posts, website, Email, Blog post, or customer engagement messages. It always needs the right content to break the ice and generate engagement through photos, videos, infographics, industry information, and answering Why’s & How’s of the audience.
Let’s take the example of Zomato, a restaurant finder, and a Food delivery app. They are well known for their humour in the content they deliver. They make the audience engaged by posting Images, Videos, Infographics on trending topics, and always ask questions to keep the ball rolling at a consistent pace.
SEO: The Master of Masters
SEO plays a key role in building brand awareness. Search engine algorithms are getting smarter, complex, and user-focused day by day and every brand want to be on the top of Google rankings. SEO is the best way to lift your brand up over others. When it comes to increasing your Brand’s awareness the coupling of SEO with Social Media can do wonders. On one side your content on Social Media gets Indexed, on the other side search engine spiders start crawling your post & if your content is relevant and optimized for Search Engines, your Website would be in top rankings, and finally, your brand will be sparkling in the eyes of the audience.
Let’s take a look at America’s Best, a nationwide eye care brand. They were struggling to deliver the results they wanted. They were not getting in the eyes of the audience so they made a strategy and Focus on its SEO. Started with Keyword research and identified the best keywords that are popular with their market, prepared both On-page and Off-page SEO tactics, and restructured their web presence. Updated their alt tags, image tags, meta tags, and Optimize online directories and developed the best link building campaigns with high authority websites, as a result, their page rank improved.
Email Marketing: The personalized Basket
It is one of the best and never-ending channels of building brand awareness. Email marketing helps to segment your marketing content, reach individuals with a personalized message, and grab their attention. It also helps in Brand recognition, Establishes brand authority, increases customer retention, and boosts relationships with customers. It is the best way to build a consistent brand and set up trust among the audience.
Uber’s email marketing strategy is very simple and effective. They use simple text in Emails with a clear CTA, send personalized emails, and also provide a detailed map of their journey which establishes their brand authority and rejuvenates their relationship with customers.
Online Advertising: The power of Web
Online advertising is an important aspect of brand recognition. People are increasingly using the internet to search for a product, and online ad spend by the brands has seen consistent growth, because in the online advertisement it is very easy for the brand to start its ad campaign and customer engagement. With just one click you can target your audience globally. Some of the most common ads avenues are – Search Engine Ads, Display Ads, Social Media Ads, and Retargeting Ads. In online advertising, you just need to pay only for the target audience, not for the whole online crowd.
Look at this eBay Advertisement, what they have done is they are not selling products, they are selling emotions and creating a need for the product in the user’s mind. They make engagement with the users so that users don’t think twice before clicking on the Ad.
Outcome
Creating a successful brand persona in front of the audience isn’t easy. It requires a lot of market research, it’s about what you stand for and what people are expecting from you. To leave a successful mark in the audience’s mind Digital Marketing helps your brand to portray positive values, mission, and goals.
From running Social Media Campaigns to reach a higher audience with minimal and cost-effective effort to educate people with the help of attractive content through blogs and articles.
From placing your brand on higher ranks in Google SERP with the help of SEO in sending bulletins through personalized email strategies, Digital Marketing is the fastest way to build your brand’s reputation.
Everybody is focusing on Digital Marketing to win this cut-throat competition because it’s a race in which nobody wants to be left too far behind.
Do you?
If not, Take our support and give your brand a new life with a new personality.
Good luck..!!
