In the modern digital landscape, integrating social media marketing has become crucial to any successful digital marketing strategy.
According to Statista, the global count of social media users who are actively engaged was recorded at 4.26 billion in the year 2021. These users spent an average of 2 hours and 27 minutes on social media platforms daily.
The increasing number of social media users has led to a corresponding increase in demand for AI solutions that can effectively comprehend customer preferences. Businesses of all sizes may streamline vital marketing processes and achieve new heights of success using these AI tools in social media marketing.
It is projected that the AI market in social media will attain a value of $3,714.89 million by 2026, exhibiting a Compound Annual Growth Rate (CAGR) of 28.77%.
If you, too, are in a business and using social media marketing to win the competition, AI would be beneficial to double your ROI and half your social media marketing efforts.
Want to know how?
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Understand The Concept Of AI in Social Media
The term “artificial intelligence” describes the process by which robots are programmed to mimic human intellect and carry out tasks that generally require a human.
In the language of social media marketing, artificial intelligence (AI) is the tool that assists you in everything from creating your social media advertisement and customer interaction management to offering the most relevant product suggestions to your target customers.
Tip: How AI Can Boost E-Commerce Sales and Profit
Artificial intelligence in social media marketing involves the implementation of advanced machine learning algorithms to analyze consumer data, forecast behavioral patterns, and create personalized content for specific individuals. This process is characterized by continuous learning and adaptation to new data, ensuring optimal results.
Brands not using artificial intelligence for social media may soon fall behind the pack. It has the potential to greatly assist you in saving time, improving consumer engagement, and decreasing social media management expenditures.
How AI Helps Brands To Create Strong Social Media Marketing Strategy?
AI helps in:
1. Analyzing Market Competition And Social Listening
There was a period when every brand would focus on their rivals’ business practices before developing their approach to competing with them. And this whole process used to take a lot of time.
After the arrival of AI in social media marketing, brands may get a competitive edge by using AI to examine social media strategy, evaluate what their rivals are doing, and find out how to do it better than they are currently doing it. Besides, by using AI, businesses can avoid marketing mistakes made by rivals.
2. Creating Chatbots For Customized Customer Experience
Gaining more fans means more money, but keeping their interest also takes more effort. Two areas where AI in social media shines are high-quality customer assistance and a more customized experience for each consumer.
Chatbots powered by artificial intelligence (AI) might be the best option for increasing customer engagement and customization inside existing business workflows. ChatGPT is one of the greatest chatbot examples and has recently taken the Internet by storm. Brands must integrate ChatGPT into their social media marketing flow for the best results.
Tip: Key Considerations For Marketers When Implementing AI Technology
3. Making Powerful Visuals For Different Social Media Platforms
The use of visuals in advertising has grown substantially as technology has advanced. Branding and storytelling rely heavily on images and may significantly influence marketing strategies. The more impressive the photos, the more attention they will get. And now, more than ever, everyone is putting their best visual foot forward. In this case, brands may benefit from AI by learning what kinds of visual content are most popular with their target consumers.
Therefore, brands may leverage the data provided by AI marketing solutions to understand consumer behavior better and produce engaging content. Using this information, they can refill their content to increase their brand’s engagement, reach, and growth on social media.
4. AI-Driven Influencer Marketing Campaigns
Using AI in influencer marketing brings a whole new level of play in two ways.
Firstly, the certainty of the campaigns. Nobody can see into the future with absolute certainty, but artificial intelligence techniques can get brands reasonably close. Using natural language processing (NLP), AI can foretell whether or not an influencer will assist a brand in achieving its goals. This forecast is a robust instrument for evaluating the success of a campaign.
Marketers may save time and effort by not wasting resources on influencers unlikely to bring about the desired effects before the campaign begins.
Secondly, the virtual influencers. Virtual influencers are computer-generated characters designed to resemble human beings, representing the highest level of integration between artificial intelligence and social media. They possess the ability to share content, leave comments, and perform nearly all functions that are available to typical users. It can save both time and money for the brands.
5. Revenue Maximization By Finding Untapped Markets
Artificial intelligence may support a brand’s social media efforts in other ways, such as by finding ways to increase your income. Using conversational analytics, the correct AI technologies may identify untapped demographic niches and forecast future trends.
Artificial intelligence may also help brands forecast which audiences would respond positively, generating more revenue. The data gathered here will allow them to send more relevant and engaging advertisements.
Tip: How Can Digital Marketing Be A Sales Magnet For Your Business in 2023?
Best AI Tools For Social Media Marketing
1. Lately
Lately is one of the best solutions for those wishing to include artificial intelligence (AI) in their social media strategy. To promote content on social media, this AI tool will help brands identify relevant context from vast information.
Key Features
- Control panel for automated social media tools.
- Produce several tweets linked to a certain URL, document, or information.
- Scheduling of social media postings.
- Perform an analysis of metrics across all channels.
2. Heyday
Heyday is an excellent option if you’re looking for a way to leverage AI to provide content for your bots. This social media AI chatbot communicates with humans in real time. It improves the customer service experience and frees employees to focus on the most valuable conversations.
Key Features
- Produces content for automated systems.
- Engages in real-time human interaction.
- Facilitates valuable interactions with customer service representatives.
3. Cortex
If you want to optimize your social media content and use AI, Cortex is your solution. Based on your previous stats, the program will suggest when you should post and how often and offer in-depth evaluations of your rivals.
Key Features
- Suggests how often and when to update.
- Control panel for planning social media posts.
- Use Color Mapping to Analyze Images
- In-depth examination of the competitors.
4. Linkfluence
Linkfluence is an artificial intelligence (AI) based social media marketing tool that monitors and evaluates various social media profiles. It’s a great social tool for learning about your target audience.
Key Features
- Keeps an eye on and evaluates various social media platforms.
- Analyze user-generated content from social media.
- Indicates how brand value has changed over time.
- Setting reasonable goals for brands.
Socialbakers, an AI-powered social media management platform, is another excellent AI solution for social media since it provides a robust monitoring dashboard and content feed, sophisticated audience analytics, and influencer marketing research.
Key Features
- Intelligent planning and providing peak posting times.
- Provide a superior understanding of the target audience.
- Influencer dashboard.
- Multichannel management.
Thoughts
Artificial intelligence may be a huge time saver if you know how to use it properly. It may assist you in maximizing your efforts and social media approach, in addition to enhancing your efficiency. Take these ideas as a starting point for integrating AI into your social media strategies.
At SunArc Technologies, we are dedicated to revolutionizing the way businesses interact with their customers. We specifically design social media marketing strategies as per the business requirements that deliver a truly exceptional experience and foster loyalty among your customers.
