When discussing digital marketing and social media marketing, the platforms that often come to mind are LinkedIn, Twitter, Instagram, Facebook, TikTok, and Pinterest. These platforms are accessible to everyone and have the ability to target various potential customers. Additionally, they provide the opportunity for businesses to promote their own brand. …
In the modern digital landscape, integrating social media marketing has become crucial to any successful digital marketing strategy. According to Statista, the global count of social media users who are actively engaged was recorded at 4.26 billion in the year 2021. These users spent an average of 2 hours and…