A link between AI and Digital marketing has confused many of us and this confusion has raised a big question “Why and how a digital marketer should use the AI-based technology”.
Well, there are thousands of compelling reasons to use AI to retrieve the best result from your digital marketing strategy.
But, before discussing the reasons why digital marketing is depending on AI. Let’s go through there basic of both.
What is AI?
Artificial intelligence is the advanced technology in the computer that reacts like humans. AI has allowed to computer to perform better speech recognition, learning, planning, problem-solving.
What is Digital Marketing?
In the very basic words, Digital Marketing can be explained as a way to connect with customers on the various different social platform using different digital tactics.
Though, the term can be explained in various ways but, there are some core rules that should be followed before bringing the digital marketing strategy in life.
1. Learning: Learn what your customers need.
2. Planning: Plan your strategy in a way that it hits the right targeting audience. Don’t just use the new tools randomly. Use those that you actually need and use it in the right way.
3. Solve problems: Problems like creating unfriendly SEO content, unaware to the best time to reach to your clients via email marketing, what filter to use in the different platform get the attention of the audience or how to optimize the ads and many more should be solved before hitting the road of digital marketing.
Now let’s see how Digital Marketing is connecting with Artificial Intelligence.
The bridge between AI and Digital Marketing:
Good Digital Marketing is a combination of the customer data collection, strategy and a lot of useful tools.
Due to the revolution in AI the human performing tasks like understanding customer behaviors, planning to hit the right audience and many more are all assigned to AI-based tools.
Let AI help you to build your Content!
The content for your content marketing, blogs, posts, or for your website should be SEO-Friendly.
Though nothing is wrong in writing content especially when having knowledge of keywords and skills to attract readers through your words
But if our main motto is to save resources, time and get the clicks from the reader then why not use the tools like Wordsmith, Articoolo, and Quill.
These tools either creates the whole content or give you the templates in which you can fill your data and keywords and the tool will give the text that looks like a human wrote it.
Tip: Use the conversational keyword in your content because long –tail keywords are used less when searching through voice. As this process of search is increasing day by day so write less formally.
Moreover, Predictive Intelligence letting to personalize the content according to your needs and interest. B2B Company deploying it helps to understand each individual’s customer and show more content relevant to their search.
AI Will make your Emails to get Clicks!
Before, writing an email we all have read the thousands of tactics to create an attractive email that would covert the readers your clients.
But, honestly, not all emails are able to give you what you dreamt of while sending your email.
There can be many reasons behind the unreachable goals through your emails.
One of the reasons could be your email subject lines. Because this is the first thing that a receiver will see and if that’s not appealing then your email will be placed in the junk of all other unread emails.
As the most difficult part of generating an email is to select the subject and title and time to send it to increase the email opening probability.
However, the good news is tools like Boomtrain, Phrasee, and Persado will analyze the millions of data of the customer and suggest when is the appropriate time and day to send an email and with what subject and title line and quality of content you’ll get the best result.
AI will filter your Customers!
Not everything is for everyone that’s why it has become important to filter out your audience.
Google ad platforms who already using AI and machine learning are reducing human load to find a target audience.
And to achieve better result connect Adex AI to you AdWords and Facebook Ads as it will test different audiences on each ad (up to 480 everyday!) to detect the one most likely to make the desired action or conversion, it’s able to identify and learn which platforms are most profitable and then suggest you to use the more.
In a Nutshell!
There are a lot of other away too to take advantage of Ai and machine learning like Chatbot, Predictive analysis that use data, statistical algorithms, and machine learning techniques to identify the probability of future conclusions based on data history.
So, use the strong bridge between AI and your Digital Marketing strategy and let the success of your company walk through it. 🙂
