In the last few years, the idea that has exploded in popularity among the E-Commerce & Technical Entrepreneurs, Digital Marketers, and SaaS companies is Growth Hacking. It’s a simple philosophy of marketing & business, which is giving an opportunity for E-Commerce business to flourish, without any sort of nutty Creature-Style promotions. It is simply an idea of grabbing profits and boosting growth. You can drive escalation in your business, which ultimately increase more earnings to your company.
Though it has been started as a term for Digital Marketers and Product Managers yet slowly adopted in other domains as well and E-Commerce is one of the businesses in that outcome.
All in all, Growth Hacking can be described as a strategy that keeps a coder’ sensibility together with open-minded marketing creativity to facilitate your business with more traction and Revenue.
Now the question that arises in that sequence is, ‘How Growth Hacking is working for E-Commerce Business’? OR ‘What are the Growth Hacks that can be implemented on your E-Commerce Business’?
To the best of knowledge, E-Commerce business is the main approach of getting customers for the online shop. In terms of getting more revenue and traction, here are top 5 Growth Hacks that can provide healthy promotions with limited resources for your E-Commerce Business.
1. Informative Content from the User – When you launch any E-Commerce web store, you focus on the design, development, content and product categories. You put all your efforts to make it one useful and user oriented popular web store so that users can come to your online shop and explore your products more.
But do you ever think why people would buy any product from your store?
Of course, you and I or anyone else whenever thinks about online shop we make sure to get comments on that specific store or site, henceforth we can imply some improvements and make our shop profitable.
Now, here we can define our goals to get more earnings and popularity. This is the preferable growth hack tactic that gives an advertising effort while having the genuine feel of shopping.
This tactic is all about focusing and maintaining the user generated content in terms of comments, reviews, testimonial, praising forms or surveys as a way to drive new customers to try your products. You can easily include user focused content on your website (home page, product pages) to get more out of your products or business.
2. Personal Gestures on Cards – Customers/Users are the essential individuals for any E-Commerce business. To greet them with valuable thoughts and gestures can make them your lifetime customers. And that’s how this great tactic takes shape in terms of grabbing attention and traction for your online store. As you know that your existing customers are important for you as well as the new customers. You can send your greetings and thank you messages to your existing ones. It will make them feel special; moreover they would most likely choose your store over others.
You can write messages with your own, or can hire people to provide this service. There are a number of tools (Mailchimp, Madmimi) are available in the market, which can help out in this process wonderfully. For the new ones you can start communication by giving them latest information regarding your business’ offerings and services. Expressing delight gestures to your customers and communicate with them is like watering the plants… indeed!
3. A/B Test for your Products – A/B test is one of the authentic and common Growth Hacks that is popular in E-Commerce business. By doing A/B testing you can drive more conversion to your business. It is an easy way to demonstrate products’ comparison in front of the customers. They can get a better idea to choose one better for themselves.
It is a very simple practice such as you only need to put vice versa on the products in an understandable form. The objective of this hack is to do is make small changes to the look and feel of your page in order to influence more sales. Your customer can be focused more in terms of buying products from your web store. Isn’t it a great deal? Just to show what actually is better for your customer and get lots of sales & revenues in return… 🙂
4. Retargeting – As the time is going on and we are indulging ourselves more in the digital world, we have become more centered towards grabbing the traction and engagements. There are a number of people who are visiting your website and still are not interested in purchasing. And sometimes the situation becomes worse as you get loss of traction while those people could be your loyal customers.
So for that, ‘Retargeting’ is the preeminent method to follow your customers and get them back to your store.
How it works? And why I need to opt it’ are some questions that can strike on your mind? The answer is pretty simple as retargeting ads can assist you in capturing visitors who are not interested in purchase before leaving your website. By putting this effort you can drive potential customers back to you and gain incredible results.
5. Statements that work more than Actions – This is another form of grabbing your customers’ attention. These statements are basically known as the urgency expressions such as “hurry, rush, best deal, best offer, discount is on, limited stock, running time, deadline” and a number of are there.
With these statements, your customers can predict what the latest is running on your store. You can use these expressions in a way of campaign on different relevant platforms like in emails, on social media, or on product pages etc.
On the whole, the summary of this piece of writing is to get to know more about the Growth Hacking and the Growth Hacks. To the best of knowledge, we live in the digital world and E-Commerce is now a crucial part. By putting all the above Growth Hacks you can definitely achieve higher traction and sales in your E-Commerce Business.
To know more about Growth Hacks, Connect with us… 🙂
