In E-Commerce, we have heard a number of things about what we should do or what we shouldn’t. Once you’ve decided your strategies you want to include, your next step is to give best possible ways of shopping to your customers. From the first appearance of your home page to the final purchase process, the entire phase should be covered with a better shopping experience.
When we start any E-Commerce business, we put focus on every single phase. In this cheat sheet, we mentioned all the points that are important for any E-Commerce Store from the beginning to end and the points are…
Homepage should feel like Home – When we jump on any website, we land directly on the home page or landing page. That home page is the first appearance of any website. We use to hear an English proverb “First impression is the last impression” which, completely goes well with any E-Commerce store as per the design and structure.
Home page is the page that decides whether you will be getting a lifelong customer or a customer with some seconds of presence. E-Commerce experts insist that the Home page should be like a home to the customer, where s(he) can easily roam, search or shop. The more you make your website’ home page complicated the more your customers get suffocated. Keep the home page keen, transparent and easy to navigate.
Attract your Audience with some Good Content – When you start your business, your vocal promotion becomes your strength; when it goes online your content speaks on behalf of you. Your content mention on the website should represent exactly what you want to say to your audience. It is one of the easiest ways to interact with customers.
It can be in any form such as blogs, articles, products’ information or even the user generated reviews. These content provide a good read to your customer and they connect with your content, in results you get better interaction with your customers.
Breakup with slow loading – The time has become Digital, Everyone is running so fast yet your web store is still stuck with slow loading. Though for the compensation, you add all great features on your E-commerce store along with the aesthetic design yet “no speed” would give worse impact.
For a customer, it’s a way more important to access your site easily than any other aspect. If s(he) is coming on your online store and investing their time but at the end all your customers get is slow loading; moreover, again and again… Is there anything more frustrated one can get than this? Probably not! And that’s how you lose a customer.
According to stats, customer only waits for 2-3 seconds for a website loading. If the time exceeds, the customer leave the site immediately.
It becomes harsher when customer starts shop by phone or tablet. The time limit reduces from 2-3 to 1-2 seconds with that transformation. Therefore it’s very important to maintain the E-Commerce store loading time.
Complete Product Information – Products are the vital part of any E-Commerce business. Or if we say that the products are the base of any E-Commerce business then it wouldn’t be wrong. E-Commerce business’ existence start with the products, thus the information related to the products are highly recommendable on the online store.
When you approach customers to come on your web store and buy products, the customers expect better overview of products such as comprehensive details, specifications, additional features, and anything that is required to give precise idea about your products. If your customers find complete product information on your E-Commerce store, they likely to purchase more…Isn’t it easy formula to grab customers! Certainly it is…
Quality Images are the God – High quality & beautiful images are a major key to winning customers’ presence. And when it comes to E-Commerce, it all becomes necessary.
Just so we know that when any customer comes on your E-Commerce store, s(he) is not able to touch or check the product so it’s very important to put at least 2-3 high quality images from different angles. That virtual visualisation will help the customers to choose products for them.
The probability to pick a product with quality image becomes higher than the product with blur image. I.E beautiful and quality images are more appealing and also increase the products’ value.
Fair pricing and discount on products – Pricing your products properly is one of the toughest tasks in E-Commerce store as you have to maintain the product’ value along with the customer’ satisfaction. To purchase a good product with cheap rate is always a real time fun for customers. However, sometimes the fair pricing doesn’t seem appropriate for customers as they rush to the competitors. Here, the Discount comes up as a new feature that not only attracts customers but also satisfies the customers with funky deals. Online shoppers pay more attention to the discounts rather than going with the non-discount shop. Thus, if you want to make your costumers happy, put some discounts on certain products.
What your Customer says for you – Another factor positively influencing an online shopping experience is reviews. 71% consumers agree that e-commerce reviews make them more comfortable that they are buying the right product or service.
Reviews provide important information about the product and make the final purchase decision easier. They not only provide better view for any product but also make your online store appear more trustworthy. Thus, if you want your consumers to feel secure and comfortable on your site, introduce e-commerce reviews to your online store.
Speed and Ease of Checkout – Checkout is the decisive aspect of any E-Commerce business such as it decides whether your customer will mark a purchase or leave the process. Thus, it’s very important to have a speedy checkout process.
Usually customers don’t interact with the long forms moreover; they are not interested in giving more personal details so it takes a smart move to make an easy going checkout process where, the customers can get comfort and security. Instead of long forms & registration, you can allow the login with other social media (such as Facebook, Google). This will help your customers to invest less time and happy shopping.
Deliverability – Deliverability is the last and the most important aspect in E-Commerce business. If you are selling great products with reasonable price range yet you are delivering this with delay then you are in big mess. Your customer will only get entertain if s(he) get their stuff on time.
Deliverability also relate to the shipping charges. Customers like to shop where they don’t need to pay extra charge. No matter how effective your product is or low price range you are having; if the shipping cost is high then no customer would come on your web store. Therefore, help customers to reach out at you without paying more.
Offer Good Return Policy – Just so you know that online customers are not able to check or hold products physically, thus the return policy becomes very important. In this entire buying & selling process, the probability of having damaged products is also there. Therefore, if you provide better return policy, it becomes easy handling for any customer. Of, course customers are putting their trust on your online store so the desire of the customer to be served a smooth is fair enough. To make it one soothing process, inform your customers about the precise time period for returning any damaged product so that they can have your services without any hassle. 🙂
Customer’ online shopping journey is important for any E-Commerce store. From landing on the home page to fulfill the checkout process, E-Commerce business requires precise attention. Therefore, by following the above cheat sheet, you can achieve better upshots for your E-Commerce Business… Period
