The last few weeks have carried remarkable and unpredictable changes to the world, our industry, and our communities. With these changes, we’re seeing another worldwide solidarity produced. Every individual, business, organization, industry, and the country is trying to keep them safe at this critical time and survive economically when every dollar matters.
This crisis directly affects you, your business, your clients and prospects but you can save all of these with a good strategy and cure.
Number of novel coronavirus (COVID-19) cases worldwide as of April 1, 2020, by country* (from Statista)
But the good thing is by taking proactive steps now, you can place your business in a progressively secure situation and recoup quicker from this circumstance.
Here are a couple of key methodologies and bits of knowledge to enable your business to recoup from coronavirus:
1. Feel the pain of your customers
As in an online/offline business you need to figure out the pain point of your customers and it totally depends on the service or products which you provide to your customers. Every business has a different niche, so you need to understand the problem from which your customer is suffering. This is not a situation where you can directly pitch them and get a project or business.
You need to become a helping hand for them so in the first stage identify their pain point and after that provide them a solution where your product/services must be involved. In most of the areas, you cannot remove their losses but your consultancy and support can give them a better way to survive their business.
Make this cruel situation a betterment for people, take a step, provide useful Guides & tips, Provide free Trials, free Consultation, increase the limit of your Apps or Tools free trial days for handling COVID19.
Opinion on the coronavirus COVID-19 impacting Indian startups and SMEs in March 2020 (From Statista)
2. Work on long term relationships with your customers
Getting new customers is difficult in this crisis so you need to work on your existing clients especially when you are in B2B. Use this time precisely to build relationships with your potential customers. If you are in B2B then this situation could be Lil bit profitable for you. As you know that now the market is slow. So this is the time where you can hold them, re-evaluate your process, do long-term strategic planning and focus on your clients, Evaluate their business and find ways to give them more support where they need it.
3. Show your work flexibility through Social Media
Most of the countries moved toward total lockdown, nowadays social media work for you as your strongest weapon to spread your message. Put your Business in front of your customers – show your work flexibility and Increase engagement by sharing all your thoughts over social media.
Through social media, Describe the steps you’re taking to moderate hazard and give them an understanding of the steps you’re taking to support the community/customers.
As in a business, You need to figure out how you can reposition your brand messaging and make it more transparent according to the current circumstances.
4. Relief your customer by work transparency
Everyone is struggling, if we think about our customers we can feel their pressure for ongoing projects and it is too obvious. Nowadays their pressure is on a high level due to connection difficulties.
Now more than ever, there is a need to work together to fuel brand saliency for our businesses and in support of our customers. Stay connected with them and be transparent about what your business is going through for your customers.
Meaningful Utility & Content matters this time and this is why you need to share COVID-19 related data, insights and key resources available to your merchants, customers, prospects, and partners. Believe me, Your small steps or commitments could increase their trust and reduce work pressure.
It hasn’t been business as usual for most of us but by following the above steps we can save our businesses from this crisis. With the increase in remote work in response to COVID-19, it can be challenging to maintain team productivity and engage with customers virtually. But we need to manage our work continuity accordingly to win in the fight for us and for our customers.
