The search bar is no longer the choice for people looking for answers. More buyers now open a chat window. Ask ChatGPT, Gemini or Perplexity for a suggestion. What they get is not a list of choices to look through. It is a clear answer usually mentioning just a few brands by name.
If your company is not one of the names that ChatGPT mentions then you have a problem. People are starting to use ChatGPT on Google to find answers. Other tools, like Perplexity and Gemini and Claude are doing the same thing. The problem is that you cannot pay to have your company mentioned like you can with Google.
That is what Generative Engine Optimization (GEO) is for. It does not focus on rankings. It focuses on making your brand the one that AI models turn to when someone asks a question that you can answer. The way it works is different from SEO.
This is a way that companies are being seen and most companies do not even know it is happening.
Here is what you will learn:
- Why ChatGPT mentions some companies and not others
- What you can do to make your company one that ChatGPT mentions
- A list of things you can do today to help your company and you do not need a team of developers to do it
First you need to understand how AI chatbots like ChatGPT, Gemini and Perplexity actually choose brands.
This is the part that gets confusing for a lot of people so let us go over it quickly.
ChatGPT, Gemini and Perplexity do not rank websites like Google does. They do not have something that is always looking at every page on the internet and updating it in time. Perplexity is a little different because it can do live web searches for a lot of questions.
These tools use a combination of things to work including:
- Training Data: This is the set of information that the model was trained on and it has things like articles and reviews and mentions of your brand on the internet.
- Live Retrieval: This is when tools like Perplexity and some modes of ChatGPT do a live web search to get the latest pages.
- Pattern Recognition: The model knows which brands are usually mentioned together and in what situation and how people feel about them.
So when a model suggests a brand it is basically saying: “Based on everything I know about this topic this brand name is mentioned a lot and people usually say things about it and it is related to the right keywords.”
That is how it works.
If your brand shows up a lot in the situation with a good reputation then the model will start to think that your brand is related to the problem that it solves. Your brand needs to show up at times with the right keywords and with a good reputation so that the model, like ChatGPT, Gemini and Perplexity will associate your brand with the problem that it solves.
The Real Reason Most Brands Get Skipped
It’s not usually because the brand is poor. It’s because the brand is not seen in the places that AI tools actually learn from.
Common Problems:
- No presence on forums or question and answer sites: Reddit discussions, Quora replies and small forums are very useful for training data. If people are not talking about your product the model has nothing to learn from.
- Quality or general website content: A homepage that just says “solutions for modern businesses” gives AI nothing specific to link you to.
- No comparison content: Models like structures like “X versus Y” or “best tools for Z.” If you are not part of that discussion anywhere on the web you won’t be part of it, in the AIs response.
- Poor or not consistent branding: If your product name is common or overlaps with words the model can’t clearly separate you from the rest of the noise.
None of these issues is impossible to fix. It just needs a way of thinking about SEO. One that is designed for language models not for search engines.
To Get Mentioned For Real: A Simple Guide
1. Make Content That Really Answers Questions About Comparisons
Write the pages that people would ask a computer about. Not company pages. Specific pages that compare things in a structured way.
Examples:
- “[Your Product] versus [Competitor]: Which One Is Better For You In 2026?”
- ” tools for [specific audience] in the [category] area”
- “[Your Product] costs, features and other options explained”
Use easy to read headings, short blocks of text and give straight answers near the top. Computer programs like content that’s straightforward, not sales talk.
2. Get Mentioned Where the Models Are Actually Learning
Your own website is not that important in this case. What is more important is:
- Reddit and niche forums where people have conversations not just spam messages. You should answer questions where your product is a good solution.
- Review Platforms like G2, Capterra, Trustpilot and others that’re specific to your category. These websites are always showing up in the data that AI models are trained on and when they retrieve information.
- Wikipedia and Wikidata: If you are eligible, having a written entry with good sources can make a big difference.
- Guest Posts and Expert Roundups: When you are quoted in an article like “10 experts on X” it puts your name next to authorities in the field, which is a good thing for Models, like the Models to learn about you and your product the Models are Actually Learning from these sources.
3. Create a Clear and Consistent Entity
AI models work with entities which’re like things that have attributes, not just some text. You need to help them figure out what your entity is.
- You should use the name for your brand. Make sure the spelling is always the same.
- You should also add some data to your website that explains what your entity is, what it does and who it is for.
- Your About page and product pages should be very specific about what problem your entity solves who it helps. What makes it different from others?
If your brand is not clear then your entity will not be clear either. If your entity is not clear it will not be recommended by the AI models. Your entity needs to be clear and consistent so that the AI models can understand what it is and what it does.
4. Publish Original Data or Research
People like to look at things that have information. Like numbers, surveys and benchmarks. Because this kind of content gets used by other people and they link to it on the web. This helps people remember that you are a source of information.
Even something simple, like asking people what they think (“We asked 500 business owners about something”) can make people want to link to your website and talk about it which helps the Research and Original Data get seen by more people over time.
5. See What People Are Saying About You With AI Tools
You need to know where you are now before you can make things better. Try asking ChatGPT and other tools like Gemini and Perplexity some questions that your customers might ask.
For example you can ask
- “What is the best tool for the kind of thing I do?”
- Is my company good for this particular thing?”
- “How does my company compare to another company?”
Write down what you find out. See what is missing. What is old. This will show you where you need to improve.
6. Do Not Get Discouraged. Just Keep At It
It takes time to update the information that AI tools use. Some tools, like Perplexity can find information quickly.. Other tools take longer to update. Do not think that you will see changes overnight. However if you keep working at it and showing up in the places you will see things get better over time. You just have to be patient and consistent and keep doing it for months.
How SunArc Technologies Can Help You Get There
Everything above is possible to do on your own. It is a lot to handle well while you are also managing a business. This is where a partner with the set of skills makes the difference between a disorganized effort and a real plan.
SunArc Technologies is an IT services company that focuses on AI consultancy and chatbot services along with its main work in web development, digital marketing and CRM solutions. That mix of skills matches what AI-visibility work really needs: skills, content planning and knowledge of how AI systems operate.
Here is how that becomes help:
- AI Consultancy Knowledge: Since AI consultancy is one of SunArc areas of expertise they have a clear understanding of how AI and chatbot systems process and show information. Helpful when you are trying to figure out why a model mentions one brand over another.
- Web Development for AI Content: SunArc experience in web design building websites and working with platforms like WordPress and Shopify means the part. Structured data, good site structure, quick loading comparison pages. Can be done and kept up to date instead of being added at the last minute.
- Digital Marketing Skills: With marketing as one of their main services they can help create and plan the comparison articles, guest posts and outreach that support both traditional SEO and AI visibility at the same time.
- Customer Data Background: Their work with CRM development (including platforms like vTiger) means they understand customer interactions. For finding where real reviews and forum discussions about your brand are likely to happen.
- Proven Delivery Record: With than twenty years in business and reportedly over 1,000 projects completed across different industries SunArc has the experience to manage a project that has many parts. Content, technical setup and ongoing monitoring. Without it breaking down in the middle.
If you prefer for experts to manage the content work while you concentrate on running your business, a team with this exact combination of AI consultancy, web development and digital marketing experience is worth looking into.
Final Thoughts:
Getting mentioned by intelligence chatbots is not about trying to trick a system. It is about being a well-known, clearly described and often talked about brand in the areas of the internet where these models actually gain knowledge from.
Begin with content that compares things that appear in discussions, make your important details stronger and look at how you are doing often. This is not something you do once and then forget about. It is the standard for staying seen as more people ask AI questions instead of typing into a search engine.
So have you checked what ChatGPT or Perplexity currently says about your brand? Share what you found in the comments. Anything, everything or nothing at all.
