Nowadays, set up an E-Commerce business is an easy step to take, all thanks to E-commerce and technology growth.
Consumers increasingly rely on online shopping and this graph is raised up in the pandemic. COVID 19 has changed consumer spending habits as the result boosts last year’s E-Commerce sales but for some specific verticals. Consumers spent $861.12 billion online with U.S. retailers in 2020, up 44.0% from $598.02 billion in 2019, according to the latest Digital Commerce 360 analysis.
Again 2021 came with uncertain challenges but the E-Commerce industry picked up this new normal so smartly and it’s continuously growing. Technology is opening doors of opportunity for most businesses. As a business owner, You just need to understand and open your eyes to see those opportunities.
So this blog explains to you which technology is trending this year and how technology can help to enhance your business:
Perceive Ewallet security – Customers are concerned about their account security especially when they buy something online from a new website and in that case, Ewallet can help to reduce their risks. Ewallet provides complete security to customers as they no longer need to enter or save credit card information on the website and the best part is many Ewallet provides dual authentication that reduces risks. According to data presented by Finaria, the global digital payments industry is expected to hit a $6.6trn value in 2021, a 40% increase in two years.
CRM helps to build relationships with your customers – CRM (customer relationship management) integration helps you to connect with your customers and build a strong relationship with them. CRM is a system to save everything about your business and customers. CRM allows online retailers like you to connect with customers through multiple channels. CRM gives you support when you implement your marketing strategies.
Personalization always wins – 92% of marketers say that their customers/prospects expect a personalized experience. As an E-Commerce brand, you can give personalized experiences to your customers by offering customized products or including personalization in your marketing strategies and this is all about attracting customers and building strong relationships. Retailers are using channels such as Emails, website, In-person, online advertising, social media and other for personalization. According to Statista, 306.4 billion emails were estimated to have been sent and received each day in 2020, this figure is expected to increase to over 376.4 billion daily emails by 2025. 72% of consumers will only respond to personalized marketing messages.
(in billions)
AR and VR are giving a major impact – As customers can’t try a product before buying due to COVID this is why AR and VR are helping them to do the shopping and working for them so efficiently. Customers can virtually try products such as lifestyles, luxury, and home decors, or any other. So this is how technology makes a new normal life for them. And according to Statista in 2021, we get 0.81 billion active users of mobile augmented reality.
(in billions)
Videos can help to increase sales – Product videos can help you to attract customers and make them understand your products so technically it can help to increase sales. 93% of marketers say that videos should be a part of marketing strategy. When customers see videos they feel more engaged with the product and according to research, 84% of people say that they have been convinced to buy a product/service by watching brands’ videos.
Chatbots are also in trend – Consumers are demanding 24/7 assistance from banking to finance and health to wellness. And chatbot is one of the best options to face this challenge and this is why it is gaining popularity. The second reason is it helps to reduce operating costs for enterprises. By 2024, Insider Intelligence predicts that consumer retail spends via chatbots worldwide will reach $142 billion—up from just $2.8 billion in 2019. So as the demand is rising day by day, the IT sector is trying to fulfil it by coming with some new enhancements.
Voice search is gaining more attention – Do you know Voice Shopping is estimated to reach $40 Billion in the U.S. by 2022. Retailers are including voice search in their SEO strategy and staying focused on delivering a more personalised experience. The most ideal approach to add more personalization to your services is to empower your clients to effectively and rapidly present what they are looking for – this can be possible by voice recognition technology. As talking is easy and fast than typing so this is one of the reasons people started to give their preference to voice shopping.
PWA can help in seamless shopping – PWA (Progressive Web Application) is the result of progressive improvement to deliver web and native app experiences. PWA has become the first choice of merchants for their store/business as it has financial benefits as well as business benefits. You can start your E-Commerce business with no hassle and target the audience of all channels via a single platform. Read more about the Problem-solving features that PWA provides.
As most of the offline businesses moved online but if you are still doing offline business then it’s a perfect time to go online.
And if you have already an E-Commerce business then it’s time to be more focused on improving the online shopping experiences.
In the end, the main goal is to run and grow your business by satisfying customers, and moving with technology trends is a great choice to reach the goal.
Free feel to contact us if you need any assistance.
