According to a study, 77% of buyers believe marketers are not in tune with their needs and wants. Three out of four consumers feel that businesses do not understand them.  This highlights the significance of marketers dedicating more effort to comprehending their audience and tailoring their strategies accordingly. In this…

Is social media marketing becoming a money-making machine for businesses? Yes. (64% of consumers introduced to branded video content on social media ultimately made a purchase). Social media sites, once primarily used for chatting or sharing information, today act as active promoters for businesses. Many social media platforms now have…