As a business owner, what do you follow, the brand’s vibe or business vibe? To woo the customers, you have to choose the one between them.  Customers nowadays don’t just buy stuff; they want to feel a connection with the whole vibe of a brand.  Creating a brand is like…

Public Relations, or PR, is like the magic wand that shapes how people perceive your brand.  Imagine having a team dedicated to making sure everyone loves what they see and hear about your brand, while also making sure any bad news doesn’t stick. Now, here’s the exciting part – by…