Consumer behavior has shifted significantly during the past few years. Whereas before, consumers found fulfillment from purchasing in offline markets and paid little attention to the online stores, this is no longer the case. Now more than ever, people like shopping online from the convenience of their homes. Online shopping…

Whenever a new business starts, its main focus is to bring its first customer to its doorstep. Businesses frequently employ traditional advertising, pamphlets, and print ads to achieve this. They believe using conventional promotion methods will spark their product to burst into the market.  But the initial projections for profit…