Today, the competition between the brands is at its peak and every brand keeps on doing new experiments to woo the customers. And for this reason, the expectations of the customers have also increased a lot.  The brands which are failing to ascertain the context or expectation of the customer…

As the customer shift towards E-Commerce has steadily been on the rise, the value of the online shopping industry turns millions of dollars. It is also projected to go even higher in the next few years due to the conveniences they offer. With the rise in the E-Commerce business, the…