Generative AI is transforming the field of marketing by empowering brands to produce customer centric content on a large scale, enhance campaign performance, and effectively connect with customers.  In order to efficiently use the power of generative AI, marketers must evaluate its effectiveness by utilizing key performance indicators (KPIs). In…

The primary objective of any Shopify store owner is to maximize the conversion rate.  If you are new to this field or planning to develop a Shopify store focus might be increasing conversions. If it has been a while since you have been running a Shopify store, then for the…