E-Commerce has always been blessed with the fresh elements in all facets. Every year something new adds in its features and makes it more desirable. In 2017, there are some latest wining E-Commerce up comings on the way. They will not only be increasing your business value, but also facilitating your customers more in terms of user experience.
Five E-Commerce Up Comings, which are making a long way in 2017 are:
1. Mobile is the Real Way – We are in the mobile world and what we are living is a mobile life. People are rolling on mobile and spending half of their time there. Though we hear many things about mobile since last a long, but this year it would be something very big in results. Google is very keen about the mobile search and making it important for index and search. Google also released its algorithm ‘Mobilegeddon’ in 2015 for mobile friendly ranking that shows the importance of mobile responsiveness.
If we talk about E-Commerce, for now approx 70% people are doing Mobile shopping and it is increasing day by day. So just Imagine, you are having a wonderful website with selling out numerous products, but still having low sales & revenues just because the site is not mobile responsive.
Of course, there is no doubt that any E-Commerce site will lose its customer then and that would be a harsh and bitter outcome for any E-Commerce business. Another thing, which also needs to be remembered, is tough competition. You have your customer, but for your customer there are multiple choices in the market. Therefore, run with the Trend is must and Mobile is the first aspect, which is on prior.
2. Artificial Intelligence is becoming Natural – One of the most promising aspects that are ready for boom in E-Commerce is Artificial Intelligence. In AI, By using algorithms you can be able to personalise things as per the requirements. This tactic is reaching out to a different level.
These algorithms or machines work as digital personal assistant. In the last year, you have also seen some of the amazing digital assistant such as Apple’ Siri, Google’ Assistant, and Amazon’ Alexa.
Similarly, in E-Commerce Digital Assistants are getting ready to provide better support to the customers and their queries.
Though the major task is still in the row that how the segmentation and identification would be completed by these machines? Also, are these algorithms able to provide the authentic results with personalization? These are some questions that need to be found out, Yet this would be an effective aspect of the E-Commerce.
3. Automated Marketing – With the time, marketing has also been changed and moved ahead from ordinary tactics. Now the marketing is reaching at another level and representing a new mode that is acknowledged as automated marketing. By putting more focus on promotion & discounts, Easy customization in online stores & landing pages, and Best selling practices for the products, marketing automation is becoming the most desirable practice and coolest trend in the Digital world.
By providing precise streamlines and measurements in marketing tasks, automated marketing helps in the workflow so that the work can be completed prominently and efficiently.
With automation implementation, you get the direct customers who were or are somehow influenced by session spend on your E-Commerce store. Whether it’s a Lead Generation/Nurturing, Marketing ROI measurement, Cross-sell and Up-sell, or Customer retention; marketing automation helps in complete marketing practices with precise measurements.
4. Chat Bot for Complete Support – Chat bot has started its way in 2016 and on account of its popularity, it is one of the desirable technologies for 2017. Started with Facebook, Google and Twitter, all of them have already started their bots and helping customers in providing better services.
By seeing popularity of bots in those platforms, a number of E-Commerce businesses are planning to introduce their own bots. These bots will facilitate the customers in terms of providing better information related to their queries.
5. Same day Order Delivery – This is one of the interesting aspects of E-Commerce, which was also taking place in the last year. Order Delivery considered as a last and the most important step of the online shopping. When a customer faces hassles in delivery s(he) gets frustrated. Sometimes the frustration switches him/her from one web store to another.
In results, your E-Commerce business lead to lower conversions and sales. Henceforth, to tackle this situation, same day delivery is taking place now. Some E-Commerce businesses are taking help of drones, and some are finding other solutions for that. Amazon Prime has already begun the trend and there are a number of E-Commerce businesses that are on the way to following the same day delivery pattern.
Above we have presented top five E-Commerce up comings that will be playing a crucial role in 2017. By implementing above, E-Commerce business can set some new standards for Online shopping… Period
