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Knock knock !!! Black Friday is here; wondering how the celebration should start! Let’s give it warmth in this winter season with the enhancement in your revenue because it is the perfect sale-diving jumping off point to build a good relationship with your target audience. 

Did you know? 

$ 6.22 Billion is the total amount spent on Black Friday last year (as per the internet study).

So it’s high time when customers are willing to spend money, it offers a massive opportunity to drive up sales and engagement in your e-commerce business.

No matter the size of your company, you just need to create some amazing deals, stunning prices that rush the adrenaline in the audience to buy more on this Black Friday. 

Here are some wonderful ideas to spruce up your marketing campaigns and seize the audience’s attention:

Dive deeper by optimization

Attract and convert your audience by optimization of the landing page. As landing page is the premier of your website.

  • Focus on design, use popping colors, creative pop-ups
  • Create categories for new offers and discounted products
  • Don’t forget to use keywords optimized meta-tags
  • Assure your website responsiveness and accessibility on all devices 

ON “something off” and charge your audience

Create discount offers for your store and online visitors. Play a “COUPON CARD”, make the Discount coupon or Voucher available on your website so that your audience can download, redeem or use it in your store during purchase. 

Create an amazing Email Marketing “stunt”

As the popularity of Black Friday grows every year, people start their Black Friday planning in advance. Stretch out your sales and customer base with Email marketing, and start working on Email campaigns at least 1-2 weeks prior.

  • Use a memorable or catchy subject line
  • Schedule Emails according to time zone
  • Create a separate email for loyal and potential customers
  • Personalized your Emails in consonance with customer likes, habits, profession.
  • Create a spectacular CTA in your Email

“Boost-up” “Jump-up” Social Media

Create hype for Black Friday on social media. Promote your offers on social media pages, groups, and timelines.

  • Use hashtags like #Blackfriday #Blackfridaydeals
  • Track the best times for the post on all social media platforms
  • Keep yourself engaged with the audience, do comments and also give answers to the audience’s queries.
  • Stick the appropriate or catchy Call-To-Action  like “Reveal more” or “let the cat out of the box”

“Feed the Fire” with Flash Sale

Mark-up customer loyalty with Flash sale just 3-4 days before the Black Friday. Create hype using pop-ups on the website during the flash sale and encourage the audience to step-in. Such as: 

  • Deal of the day 
  • Limited period offer 
  • High discounts
  • Assure gift with every purchase
  • Free shipping

You can also advertise or promote your unavailable products, remind your customers that these products will be offered on Black Friday with special discounts.

Put a “Sugarcoat” on your loyal customers and Referral offers

Send gifts to your loyal customers and show them that they are special to you. It’s a great way to boost-up engagement and relationships with existing customers and they will be excited when you launch a new product or campaign. On Black Friday, you can directly send them gift cards, coupons, goodies, etc. You can start even referral offers and incentives for your shoppers to invite their family members, friends and loved ones on your site.

To sum up…

Your Black Friday sales are going to be whooping as much as you take the time to prepare for it, put on these amazing tactics to tone up this year’s Black Friday Marketing to the next level.

Lucky Break !!!

Sanjay Mehan| SunArc Technologies
Sanjay Mehan
Digital Marketing Executive