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It’s a Digital era, and we all know that how crucial it is, to be a part of this age. There is a proverb in the ancient time, “The one who runs is the one who wins”. To the best of knowledge, in this Digital marketing world if you want to compete you need to work accordingly. And when it comes to your business growth, you need to be more aware and concise practical towards your target area of work or your target people for whom you are working. SEO is playing an important role here by making your business visible to your customers strategically. As its a known fact that the more customers reach on your site the more traffic your business gets.

Having a Small Business!

If you are having a startup or any small business sphere, what you expect from it? Growth! Traffic! Conversions! Or all of them. Of course, you want all and you should expect the same, but if you are running any certain company and expecting more traffic and conversions without doing anything, then it is as impractical as expecting flying in the sky without feathers. Sounds funny, but it’s true…You have to work for reaching out on top and there when SEO role comes up with a complete outline.

What SEO is… Is it still Alive?

SEO also acknowledged as Search engine Optimization, is the most vibrant thing ruling on the Digital Market and Yes, it is still alive with more valuable aspects. It is the most puzzling element that is completely able to building your online presence strong and rectified. There are a myriad of aspects of SEO that can build your online visibility better and better. All you need to concern about its tactics.

Remember the old proverb “Practice makes a man perfect”. This is needed to implement in behavior too while playing with SEO terms. SEO is nothing but a mind jolt game just like cuboid. In the Game, the more you shake your mind and get deep inside, the more you solve the puzzle; and at the end of the day you become the master of cuboid and solve the puzzle. That is how exactly it works. Having a deep and various tactics in itself, it is the most interesting and powerful game changer strategy that can make you the king of Digital World.

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Though it’s not as simple as it sounds, there are so many obstacles like from where you should take SEO services, with whom should you start your work, how you will be able to see your visibility on Google SERP…and so on. The Questions never end, but Solutions are always there. There were also some buzz regarding its dead working, but no, it’s not dead yet. While Content is still the king, Keywords writing and Link Building are one of those processes that are constantly increasing your site’ visibility on Google.

What SEO do for your Business?

It is one of the known facts that for any business growth you need to personify your business amongst your customers. Your customers will reach you once they got to know about your products, services or brands. And that is what SEO do for your business. SEO…

  • Increases your Local business search
  • Enhances the visitors traffic on your site
  • Improves the Conversion rate
  • Builds amicable interaction with your customers

SEO will do all these things for your business. This will not only expand your business growth but also give your business an identity that will represent it as a brand.

How does SEO work?

SEO is not just a name; it gives you an idea about your business’ insights and analytics. You can actually measure your success and growth while applying the strategies. As it is a long process so it is having numerous forms of optimizations that give boost to your business. SEO is having…

  • Complete Audit
  • Complete Research
  • On Page Optimization
  • Off Page Optimization
  • Analytics
  • Link Building
  • Content Creation

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SEO is not a task, its a complete procedure that cannot be start and end in the given steps yet all these steps are crucial in terms of giving better results. It is one of the most iterative processes, which is having infinite possibilities to be succeeded yet you can not have an accurate time period with that. It can be a long term process but once you get on top, you can enjoy the sustainability in your website’ traffic with SEO.

 

Subhashini Barthwal| SunArc Technologies
Subhashini Barthwal
Google Certified | Head – Digital Marketing & Analytics at SunArc Technologies| MarTech Engineer | White Hat SEO Expert