So, you opened the brick and mortar shop, stocked the products, painted the walls, did the promotion, made a good investment, and then closed the gate, locked it from inside and started waiting for the customer.
How many people do you think will come to your store to shop?
100?
10?
0?
Well, you are a smart entrepreneur, so you must have done the calculations in your mind.
And you know the reason behind that zero very well.
But in the E-Commerce business, despite having a good website, selling products and great promotions, if customers are not coming to your store then you have to understand that you are not able to connect or establish your image in the minds of your target customers.
According to a report, mobile E-Commerce sales have reached $2.2 trillion in 2023. And as per Statista by 2024 there will be 187.5 million mobile shoppers in the US alone.
Got some idea, where are you lacking in your business?
Yes, by not focusing on mobile users.
In today’s time, if you want to remain in the competition, you will have to take special care of the mobile user. For this, you will have to optimize your E-Commerce website according to mobile users.
And it’s not a difficult task at all, within just a week you can double the influx of customers on your E-Commerce store by optimizing your store for mobile users.
Looking for the big How?
Here you go..!!
Quick Tips To Optimize E-Commerce Website for Mobile Users
1. Responsive Design – The Foundation
The first and most important step in optimizing an E-Commerce website for mobile is to make the website design responsive.
Make your website like a chameleon that adapts according to its surroundings or requirements. This means your website must load on every screen size whether it is a smartphone or laptop or Mac.
The best solution for this is to use CSS media queries. Set breakpoints to rearrange or resize elements like navigation menus and images as the screen size changes. And if CSS is new to you, don’t worry you can also use Bootstrap.
Read more: Essential Elements Of The Best E-Commerce Website Design
2. Image Optimization
It has been seen many times that website owners put large images on their websites to attract users. However the result is that large images slow down the speed of the website, and once your website becomes slow, the user leaves the website in a few seconds.
You must use responsive images in your E-Commerce website, and use the <picture> element so that the size of the images adjusts according to the device screen. Apart from this, you can use image compression tools like ImageOptim or TinyPNG to reduce the file size without losing quality.
Read more: Ultimate Strategies To Drive Engagement In Your E-Commerce Mobile App
3. Efficient Navigation
See, whenever a mobile user shops, he is going through a lot of questions related to the product in his mind, like product quality, durability, user reviews, delivery time, etc. And in that time if you put pressure on his mind by serving him the complex navigation, unnecessary buttons, forms, etc. then it can divert his mind and he might leave the website immediately and drop the product.
So in that case serve your customer the simple navigation by using the hamburger menu on your website which conserves screen space. Also, ensure that links and buttons are placed in the right place and are working with a single touch.
4. Website Speed
When we talk about mobile users, you have seen that most of the mobile users come from GenZ. And we all know that GenZ is very impatient and wants things done in a jiffy. In this case, if the page load time of your website is very slow then this can cause users to leave the website.
In this, you can Minimize HTTP requests by merging CSS and JavaScript files. Compress your assets, leverage browser caching, and enable GZIP compression on your server to boost load times.
5. Responsive Typography
Just imagine how a fox would look if it were given an elephant’s tusk. Neither Appearance-wise nor technically it would look good. The same goes for the fonts on the small screen.
Fonts should be legible on small screens. Use relative units like ’em’ or ‘rem’ for font sizes, ensuring they adapt to the screen. Test different font stacks that are optimized for mobile rendering.
6. Mobile Payment Integration
Mobile payment integration is very important. However, nowadays every website owner integrates payment options into his website.
Here you can go one step ahead of your competitors by integrating Apple Pay, Google Pay and Samsung Pay into your E-Commerce website. And make sure that the checkout process is as simple as possible, payment forms are optimized for touch input and the user’s sensitive data is secure.
Read more: Expert Strategies For E-Commerce Mobile App Security Excellence
7. User Testing
User testing provides insight into your consumers’ experiences. It allows you to see your website through their eyes, identifying pain areas and chances for improvement. This method assists you in identifying usability flaws, bugs, and user experience bottlenecks that may not have been visible during the development phase.
Utilize resources like Google’s Mobile-Friendly Test and PageSpeed Insights. In addition, do real-user testing on a variety of devices and browsers to identify any flaws.
8. Progressive Web App (PWA)
Consider converting your E-Commerce site into a Progressive Web App. PWAs load rapidly, even on sluggish connections, and deliver a more app-like experience. PWA includes features like offline access, push notifications, and the option to add the app to the user’s home screen without having to go via an app store.
By installing a PWA for your E-Commerce site, you can build an immersive and seamless purchasing experience for your customers.
Read more: Grab The Smart E-Commerce Sales Formula With Push Notifications
9. Short and Sweet Content
As you know, mobile screens are small, so if you keep the product description large then the user has to scroll to read the description, which the user does not want at all.
So the content should be short and informational, keep the product description short, cover only the essential points in the description and also adjust the size of the images according to the mobile screens as mentioned in point number 2.
10. Optimize Your Website for Local Search
Many individuals use their smartphones to search for local businesses. Ensure that your store is optimized for local search so that it appears in “near me” results.
Thoughts
Designing a mobile-friendly E-Commerce site is all about making it easy, fast, and enjoyable for your mobile visitors. Think of it as rolling out the red carpet for them. When your website runs smoothly on mobile, you’re not just attracting customers – you’re keeping them. And watch your customers go from 0 to 100, then 100 to 10,000.
Good Luck..!!
