From the last 10 years, Digital Marketing has played a very effective role in the industries for their Reputation & Branding. Businesses are connected with all the social media channels to build a good reputation and getting new customers.
The Covid-19 slump has hit everyone hard and businesses all over the world are suffering major impacts due to the pandemic. Social Distancing and nationwide lockdown are taking a toll on our business, no matter how established the business is. So, the need of the hour is to revisit our business plan and marketing strategies at this difficult hour.
As most of the people or customers are being kept at their homes, if we focus on online marketing, then we can certainly save our business (start-up or established) during this gloomy situation. A proper online marketing strategy can take our business to the next level entirely.
So, below are the ways as to how online marketing can save one’s business in Covid-19.
1. Stay Connected with your Fellow Entrepreneurs
If you need any kind of inspiration or encouragement to boost your business during this pandemic crisis, don’t hesitate to follow your fellow entrepreneurs. This can help you to share a few stories related to your business, trade information, and build a stronger sense of connectivity with your peers.
Major sub-points are added in this opportunity, they are:
i) Keep updated your People: If you run a small scale business, it can be a Salon, a clothing store, or stalls near your local places. This strategy is effective, as you can send the emails to keep the conversation going with your customers, fans, and friends. This is also a great method to let them know how you can support themselves during this Pandemic.
ii) Strengthen the bond with your community: If you are a work from home employee, you can take care of other children during your free time. This may help you to create strong bonds with your community. It can also act as a landing page to grow your business.
2. Be Pragmatic and Resourceful
There are a lot of possible ways in which businesses can grow this current Covid-19 Pandemic, but the most important things you should consider are, be Pragmatic and Resourceful. This will have a True impact on your customers.
Try not to attempt to constrain your image into where it doesn’t have a place.
Always try to reach your audience, to find out what they need and what you can do to help.
Although today it is not possible to operate your business normally. But the below steps can help you to build navigation to grow your business for the long term.
a) If you don’t have a website, create your own website using simply available templates.
b) While creating a website, create a page signup option and share your business links across social media, and keep updating regularly. A website with a landing page option is also a great way to collect customer’s contact details.
c) If you already have an online shop? Explore your Customer integrations Directory. It’s an Effective way to sync your audience.
3. Keep growing with Digital Marketing Trends
Digital marketing plays a very important role in this pandemic so Keep updated with new Trends of Digital Marketing.
we can consider Facebook Ads, Google Ads, Instagram Ads or Linked In Ads so that we can direct our potential consumers or the traffic to our business by maintaining the following:
- Well organized, well researched and useful blogs
- Providing videos that are quick eye-catchers
- Social Media Ads
In these blogs, videos & ads, we can mention that we are selling our products online and ensure the consumers that the process will be hassle-free and the delivery will be made with just a click. Proper social distancing will be maintained while delivering the product and proper hygiene will be maintained during packaging. The following points can be highlighted as well:
- Free shipping is ensured if the ordered quantity involves a certain amount of transaction/money.
- Gift cards that can be used now or in the future.
If the business is service-related like, education sector or beauty services or food delivery, then the following virtual service strategies can be adopted:
- The education industry can do their marketing by providing Online-classes or by making You-tube videos that can be launched by making a You-tube channel. The advertising can be done using other popular you-tube channels. The link to the tutorial videos can also be shared on social networking sites like WhatsApp, Facebook, Instagram, etc.
- The beauty industry can make surviving tactics by providing beauty lessons online. The professionals can take classes online by making videos on various topics. For example: How to do facial at home, how easily one can learn make-up, etc. Marketing has to be done using online social-networking platforms.
It is very necessary and important to inform our customers about any latest information or updates about our business. Google ads will be a great way to update people on everything from reduced hours to gift card purchases to online delivery or free shipping. In addition, customers look to our Facebook, LinkedIn, Twitter, and Instagram channels for the New updates. It doesn’t really look good if we have outdated posts or information languishing on our social media pages. We can market our product by letting our consumers know our crisis management strategy:
- Steps were taken to protect our employees and customers (sanitizing workstations, not letting sick employees work, ensuring employees wear gloves, Masks, etc.)
- Changes to hours or business policies (for example, only letting one person into the store at a time)
Plan, Prepare and Publish
Now people are sitting home and checking online all the time, trying to create meaningful content for your Social media that relates to your business.
You have to Create social content or drip campaigns to reach your audience through social media platforms. Send a postcard or greeting card to let your customers know what you are thinking about them during this pandemic time. And adding Instagram stories is a way better way to connect with your audience.
Conclusion:
Though this is not the right time for all the Businesses, using the above Digital Marketing Strategies you can save your Business with during this Covid-19 pandemic. These Strategies will help you run your online business for the long term & build a strong relationship with your audience.
