Over the years, Facebook has owned a lot; whether in terms of revenue, the users, or the popularity, Facebook has its own world. A grand world! And when it comes to E-Commerce Marketing The Facebook is setting some amazing milestones over there. Why I am emphasising on the word ‘Facebook’ is because it is the new-fangled fresh marketer who has affected the E-Commerce business growth amazingly & significantly in 2017.
There are a number of online retailers who have got not only huge traffic & brand popularity with Facebook live sessions but also an increase Conversion rate with Facebook ads. While having the Facebook features now we are more inclined to the marketing strategies that are essentially working for the E-Businesses.
At present, the digital world seems a sumo in E-Commerce that is raising the business with complete growth. If we focus on the numbers, approx 270 million online shoppers pick the online market, which directly emphasis that the online business is having a heavy competition in terms of customers & sales.
Facebook is having over approx 1.5 billions of users each month and that is sufficient enough to make it world’ largest place for online shoppers. Thus, the Facebook is the new face of the Online Marketing for E-Commerce. We’ll go over a few of the best methods for developing a solid Facebook marketing strategy for e-commerce so you can start increasing your ROI today.
There are a number of Marketing Strategies for E-Commerce provided by Facebook and with that Facebook is making its presence stronger.
1.Pick your Audience – Facebook is allowing you to pick your favorable audience for your business. There are no outdated thoughts or any other activity that users need to follow while using Facebook for marketing. One of the easiest ways to find out your target audience is, having your customers’ email addresses. If you are having email addresses you can easily find your target audience’ account on Facebook. And that’s how you’ll be able to connect with them particularly.
You can also set the geography & demography which is a highly effective method to set your audience as well. You can create your ads according to your target audience and retarget the people who can be interested in purchasing your products. By this feature, you will be advertising only for those who are most likely to convert. This entire process increases your leads and grows the number of likes on your Facebook Page.
2.Get Happy Customers in Less Time with DPA – Facebook is a master in creating the marketing strategy for E-Commerce and that can be easily understood by its most useful element ‘Dynamic Product Ads’.
Have you ever realized that you visited one website and searched for some products for some time, and suddenly all those products are advertising themselves all over the web? Of course, you did, it is known as the retargeting process, and Facebook is implementing this practice with its best tool i.e Dynamic Product Ads (DPA).
DPA helps you out in finding old prospects again thus you’ll be able to take the second step in converting them to customers. It put on show a series of product images, reminding your prospects of the items they abandoned in their online shopping cart. Ideally, this will stimulate prospects to click on your ad and complete their purchase. And that’s how you get Happy Customers in less time.
3.Provide Cost Effective Marketing Strategy – One Cost Effective Marketing Strategy is what An E-Commerce Business’ first priority and Facebook is fulfilling this role completely. Facebook provides marketing strategy that entirely depends on a decent budget. Facebook clearly mention that you don’t need to invest much on advertisement especially for selling the low budget products.
Instead, focus on the products’ quality & attributes that facilitate the target audience would work significantly for the cost investment. Facebook gives you clear insights for the running ads and that helps in determining ROI (Return on Investment). By this, you can easily get an idea about your investment on products.
4.Works for Quality over Quantity – When it comes to Quality, Facebook doesn’t compromise. If you think that you can post anything for the name of ads, then trust me you cannot. The Facebook advertising model is made in such a way that you cannot just post something down and expect something high.
Facebook makes sure that any advertising which is going to be on air should be created precisely thus it offers complete option whether it’s Target Geo, Demo or interest. Facebook take of every aspect that is working for advertisement. Therefore, whatever you use on the ads, Pictures, videos, or any other content; you need to check the quality of the content so that every ad can captivate your target audience.
5.Your Customer is Facebook’ Customer – Facebook knows the value of a customer henceforth it always tries to provide the best communication with your prospects or futuristic customer. Whenever you put an ad or post anything related to your products or business, you get an opportunity to get feedback. As per the given feedback, you can tweak the content accordingly. When you respond to the feedback (of course given by the target audience) your prospects feel privileged and happy to be served. Your one positive interaction can make you & your brand in the prior list of your customers. In results, they will be more inclined to you when it comes to purchasing your product or service.
While having all the above features, Facebook is marking its presence in the E-Commerce industry precisely. Just so we know that in E-Commerce industry we cannot rely on traditional marketing. We have to enter into the Digital sphere so that we can connect with everyone all over the world. And Facebook knows this thing flawlessly and facilitate you in all possible terms of Marketing.
Truly Facebook is a New Fresh Marketer in E-Commerce Industry…Sigh 🙂
