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Today there are a lot of innovative Digital Marketing trends that are ruling over the Digital world to cope up with the heavy competition. You need to have forward-thinking, understanding customer behaviour and their interaction with different channels. Here we are providing some tactics that will nourish your business strategies.  Start off your 2020 on the right foot using these tactics.

Top Digital Marketing Trends To Focus On In 2020
Top Digital Marketing Trends To Focus On In 2020


SERP Position Zero
Position zero refers to the first Google search result that appears above the organic SEO listings. As far as SEO is concerned it will definitely be an important aspect of digital marketing but major shifts will be seen in 2020. Everybody wants to have a huge advantage over a competitor and to grab the position to attract the audience’s eye and position zero required different SEO techniques from the normal one, so dive deep into the latest SEO techniques and best practices to optimize the content.

Interactive Visual Content
Customer engagement is the most essential element of digital marketing. Visual or interactive content engages the audience the most. The majority of internet traffic slides on video content. And it is forecasted to grow to 82% by 2021. Marketers can use-

  • Live streaming events
  • Infographics
  • Animations to explain products
  • Online quizzes for engagement and lead generation.

Customer Experience (CX)
The market is shifting from mere convincing people to buy the product or services to provide fantastic customer service and 2020 will be the year of the customer. Today’s customers are educated they don’t want to get information about the product because today they have sufficient tools to do R&D on their own. They just want their experience to be great whether it will be easy payment options, up to date technology, design, convenience or after-sale services, transparency. So focus on these characteristics as CX is in the list of one of the top competitive differentiators.

Chatbots
Chatbots continue to be in power in 2020 as many customers prefer chatbots interaction due to their 24*7 availability and outstanding customer service. A person is physically not able to answer all the questions whereas chatbots easily resolve complaints, give answers quickly and offer additional content. By 2020 chatbots will help the business save over $8 billion per annum (sources).

Personalization
80% of customers/businesses say that they want to do business with an agency or company that offers a personalized experience. So if you want to stand out in 2020, personalization is much needed, including personalized content, product or Email.
Starbucks is the biggest example of personalized as it allows customers to customize their drinks and encourage them to use it further with the reward strategy.

Strengthen Social Media Strategy
As we enter 2020, the market size will expand and more social media channels will be developed. Marketers can jump on the power of channels like Instagram, Facebook, Pinterest, Reddit, Youtube, Linkedin, Slideshare, and Quora to stay in the competition and find out the best one their audience is most active on.
For B2B Linkedin can be a great place as 80% of B2B leads are generated from Linkedin and it has 60 Million senior-level influencers and 40 Million decision-makers.

AR/VR Based Marketing 
Today’s customers are looking for more than just the traditional content from brands, this let the marketers think beyond the traditional ways and incorporate innovations in advertising. Today AR and VR is used to convey the brand’s promotional activity. Customer comfort is at the top of the mind before promotional events. AR and VR provide the customer a lifelike feel of the product and this technique lets the customer think about the product deeply and make their decision comfortably.

Transparency
According to researchers, companies that use transparency in their information and work are likely to retain 94% of their customers. GDPR policies tighten privacy issues, In 2020 transparency provides the edge over competitors. To gain the customer belief marketer should explore the company’s core values, respond immediately to the customer questions, respond in a friendly manner if someone criticizes you and encourages people to give their suggestions and do improvements in your product and services to let your customers feel special.

Wrap-up
Change is an integral part of the rat race. A lot of things to be changed in 2020 whether it would be customer experience, page rankings, organic traffic or social media marketing, you must keep yourself updated on the new technologies. Understand the future trends and their skilful use helps the companies to gain an edge over competitors, Digital marketing is the supreme tool for promotion and make the image of your product in the minds of the customer.

Feel free to reach us and get the Best Digital Marketing Solutions for your business.

Good Luck …!!!


Sanjay Mehan| SunArc Technologies
Sanjay Mehan
Digital Marketing Executive