For any successful E-Commerce store, what matters a lot is the perfect combination of colour, Design and Content; while the Design and Content emphasise their presence, Colour has its own importance. Whenever any web store is created, the first thing that is mandatory to put in is to make the web store attractive and inviting. Though Customer buys anything from your web store as per her/his requirement yet simultaneously they go with the striking and eye-catching colours on prior.
Being a part of this industry, our designers have faced a number of queries over the past years such as why we need to put vibrant colours with design or how many colour families are mentioned in E-commerce? Well, for the perfect answer, one of our Senior Web Designer has put his thoughts as:
“We seldom face a situation, where a client never asks the designer, why you used such colour/image or anything similar. As an expressive & experimental designer, I always want clients to at-least ask the reason behind the used colours; but, instead I get queries like- “this colour looks too catchy… Can we have something in shiny red, which is not catchy? Well, let me tell you that the Red is always catchy whether it is shiny or not! Sometimes it becomes difficult to put colours as per the demand, but at the same time it’s very important to lend a certain feeling to an E-Commerce store with perfect colour combination.“
We know that each colour has its own meaning, such as Red denotes Power or Love; Purple is elegant and, with some lighter shades it gives a feeling of romance as well whereas yellow delivers the happiness. Therefore, for each category in E-Commerce, you can choose the colour and mix it up with your design and content. Remember, the colours you are choosing would directly impact on the number of customers that are landing on your web store.
Let’s clear it more with an example such as you are willing to buy some fashion stuff and lands on certain E-Commerce store where you find the white background with some dull colours, and what would be your reaction? At immediate you will be leaving that store and jump on to some other fascinating store, where you can adjust your fashion love. Same goes with your Customers; henceforth, if you are thinking colour doesn’t matter in E-Commerce, Think again!
To better know the colour world for your E-Commerce Business Connect with us… 🙂
