Adobe to buy Magento Commerce! The latest headline in the Digital Commerce World. Isn’t it big? Certainly, it is.
Adobe Systems Inc announced on Monday i.e 21st May 2018 that they are going to buy Magento Commerce for $1.68 Billion in cash. Another big deal in the E-Commerce industry.
To the best of knowledge, Adobe has been a wonderful company over the years which has covered a number of areas whether it’s analytics, content creation, marketing or advertising and now they are getting into this customers’ world.
On the other hand, The Magento Commerce has always been a customers’ oriented platform. It works for both B2B and B2C customers all around the world and now after this acquisition, it will be going out with the customer experience tools, which are including content creation, marketing, advertising, and analytics. It will become a big part of Adobe’s Digital Experience business.
Incorporating Magento Commerce with the Adobe might make Adobe to revamp its partner ecosystem to strengthen Magento based advanced services.
As per the sources, The CEO of Magento Mark Lavelle will continue with his role and the deal might get close in the third of the Adobe’ 2018 Fiscal Year.
Hope it will give an exclusive and luxury experience to the E-Commerce Industry and User experiences.
Signing out 🙂
