2025 feels like a tipping point. Marketing has never been so smart, yet so overwhelming at the same time. Customers expect instant replies to emails, social posts that feel tailor-made for them, and a brand experience that flows seamlessly, no matter which channel they use. Sounds simple on paper, right?…

If you’ve been in digital marketing automation for more than a hot minute, you’ve probably felt it — the ever-growing pressure to do more, in less time, and still hit insane growth targets. It’s not just your imagination. In 2025, automation isn’t some futuristic perk; it’s the beating heart of…