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If you have been in the marketing game for a while, you have probably noticed that the old tricks don’t work like they used to. If you remember those polished, high-budget ads, They are losing their charm. Those aggressive sales pitches, A big turn-off. Even celebrity endorsements don’t hold the…
A digital journey through two different worlds – the worlds of Millennials and Gen Z. Marketing to these two generations have become increasingly important in the digital age, where social media, mobile devices, and online platforms dominate everyone’s daily lives. However, these two groups have unique characteristics, preferences, and behaviors…