Artificial Intelligence (AI) has quickly become one of the most talked-about tools in marketing. From personalizing emails to optimizing ads, helping brands talk to their customers, and even digging through massive piles of data, AI is everywhere. It sounds almost too good to ignore. Yet, here’s the catch: many businesses…

In a world where information is plentiful, people’s attention spans are short. Marketers are always searching for new and exciting methods to catch the eye of their target audience. The arrival of AI has completely changed the competitive environment of advertising. It becomes the secret weapon in providing targeted and…