The Result
SEO: Organic sessions increased 60.96%, New Users 58.46%,
Web Listing: For a better visibility, we also listed the site on top rank web directories.
Through innovative processes and strong cross-departmental collaboration, our team was able to provide a fully optimized website online that effectively told their story and drove conversions. Not only did this help them gain visibility in their industry, but resulted in exponentially more conversions. In fact, after launching the new site, the website received the same amount of calls in one week as they usually do in one month. The results were visible offline too as people even walked into their store with a listing from their site. The E-Commerce Manager of the website was very pleased with the final product and had only good things to say “The most important aspect of any project is to identify the loopholes and fix them, be it communication or production, the team was able to “Predict” the same and get it done within time.”
Client Profile
The Company is a leading store with 12 running offline stores, which offers a variety of Home & Kitchen Appliances, which includes Personal Care, Bath Accessories, Cleaning Solutions, Kitchenware & Kitchen Tools, Cookware, Storage Solution, Home Decor and many such products.
The Challenge and Solution
When the company approached SunArc Digital Marketing they were in need of a comprehensive digital marketing strategy including PR, SEO, Paid Media, and Paid Social. With strong cross-channel communication and innovative processes, we saw huge wins across all channels.
The creation of the website was the first step in changing the way people buy products. When they contacted us, they were struggling with gaining an online presence and not ranking for qualified, intent-based keywords.
First, we developed its organic presence and after that an omnichannel approaches to accomplish the following objectives:
-Increase organic traffic, CTR, conversions, and rankings for top qualified terms
-Improve traffic quality and grow conversions across all channels
