In today’s cutthroat e-commerce scene, expanding your business isn’t just about getting new customers—it’s about squeezing the most value out of each sale. As we head into 2025, Shopify store owners are paying closer attention to Average Order Value (AOV) as a key metric for sustained growth and profitability.
What is Average Order Value (AOV) in Shopify?
Average Order Value (AOV) shows how much money customers spend when they buy from your Shopify store. You can figure it out by dividing your total earnings by the number of sales you’ve made.
AOV = Total Revenue ÷ Number of Orders
While this calculation is straightforward, strategically increasing your Shopify store’s average order value requires a multifaceted approach that combines technology, psychology, and marketing expertise.
Why Focus on Shopify AOV in 2025?
The e-commerce scene in 2025 has changed a lot, making AOV optimization more important than ever:
- Customer Acquisition Costs Continue to Rise: With increased competition across digital channels, businesses are incurring higher expenses to acquire new customers.
- Marketplace saturation: The rising number of brands selling online makes it tougher to keep customers loyal.
- Money is Tight: Buyers want more value for their money, so sellers need to make their offers better.
- Tech Gets Smarter: New AI tools make it easier to personalize offers and sell more to each customer.
- Shoppers Want More: Today’s customers expect personalized suggestions and smooth shopping from start to finish.
Understanding Your Current Shopify Average Order Value Report
Before you boost your AOV, you need to know where you stand and how your store does now. Shopify gives you detailed stats to help you keep tabs on and break down your AOV.
How to Find Your Shopify Average Order Value Report
- Sign in to your Shopify admin panel
- Go to “Analytics” > “Reports.“
- Click on “Average Order Value” under “Sales reports.”
- Pick the time frame you want to look at
This report shows you key facts about your past AOV trends, letting you:
- Stack up AOV across different time periods
- Spot seasonal trends that affect your AOV
- See how well your past marketing efforts worked
- See how you measure up to industry norms
Benchmarking Your Shopify Store AOV
What counts as a “good” AOV varies across industries. Consider these general benchmarks:
| Industry | Average AOV Range (2025) |
| Fashion & Apparel | $85-$120 |
| Electronics | $250-$350 |
| Health & Beauty | $60-$90 |
| Home & Garden | $140-$200 |
| Food & Beverage | $45-$75 |
Remember, these figures represent averages. Your specific niche, product pricing strategy, and target audience will determine the ideal AOV for your business.
Key Shopify Apps to Boost AOV in 2025
Using the best tools from the Shopify App Store plays a big role in putting AOV-increasing tactics into action. Here’s a breakdown of the most useful apps by what they do:
1. Apps for Upselling and Cross-Selling
a) Essential Upsell & Cross Sell
- Features: Product upsell & cross-sell widgets you can customize, displays showing items often bought together, and upsells with one click
- Pricing: Plans begin at about $29 each month, and you can try it for free
- Best for: Shops that want to upsell in many ways with an easy-to-use system
b) P: Volume Discounts & Bundles (Pareto)
- Features: Prices that change based on quantity, buy-one-get-one deals, discounts for buying more ways to create bundles
- Pricing: You can use it for free, or pay $8.99 and up each month for more features
- Best for: New shops that want to make customers spend more by offering different kinds of discounts
c) Rebolt Bundle Products
- Features: Smart product grouping, discount control, AI-powered suggestions
- Works with Zipchat AI to enable tailored customer chats
- Best for: Shops aiming to use AI to create smarter product combinations
2. Post-Purchase Upsell Apps
a) OrderBump: Post Purchase Upsell
- Features: One-click post-purchase offers, customizable templates, A/B testing
- Pricing: Tiered based on order volume, starting around $19/month
- Best for: Stores looking to capture additional sales after checkout completion
b) ReConvert Post Purchase Upsell
- Features: Thank you page customization, personalized recommendations, cross-sells
- Advanced analytics for tracking performance
- Best for: Stores wanting to transform the thank you page into a revenue generator
3. Product Bundling and Volume Discount Apps
a) Qikify Quantity Breaks Volume
- Features: Tiered pricing structures, volume-based discounts, customizable display
- Integration with the checkout process for a seamless customer experience
- Best for: Stores with products that naturally lend themselves to volume purchasing
b) Bundle Builder
- Features: Custom bundle creation, mix-and-match options, dynamic pricing
- Visual bundle builder for enhanced customer experience
- Best for: Stores with complementary products ideal for bundling
4. Analytics and Optimization Apps
a) LimeSpot Personalizer
- Features: AI-powered product recommendations, personalized shopping experiences
- A/B testing abilities to improve recommendation strategies
- Best for: Stores ready to use AI for advanced personalization
b) Lifetimely: LTV & Profit Analytics
- Features: In-depth AOV tracking, customer lifetime value analysis, profit calculations
- Cohort analysis to spot high-value customer groups
- Best for: Data-driven sellers looking for deeper insights into AOV trends
Proven Strategies to Boost Your Shopify Store’s Average Order Value
Apps provide the tech backbone, but successful AOV optimization needs smart planning. Here are the top strategies for 2025:
1. Smart Product Bundling
Product bundling groups related items together at a small discount compared to buying them. This approach works by:
- Boosting perceived value through picked selections
- Making decisions easier for customers
- Creating chances to introduce new or slow-moving products
Tips to put this into action:
- Make sensible bundles with products that go well together
- Show the savings compared to buying items one by one
- Try different bundle mixes to find the best sellers
- Think about seasonal or time-limited bundles to create a sense of urgency
2. Tiered Volume Discounts
Boost bigger purchases by offering step-by-step discounts based on quantity. For instance:
- Buy 1-2: Regular price
- Buy 3-5: 10% off
- Buy 6-10: 15% off
- Buy 11+: 20% off
Tips to put this into action:
- Show discount tiers on product pages
- Point out the bigger savings at each tier
- Choose thresholds that push for real increases in purchase amount
- Think about product-specific volume discounts for items with better margins
3. Conditional Free Shipping Thresholds
Free shipping offers with spending thresholds can increase AOV by pushing customers to add more items to get free shipping.
Ideas to put into action:
- Put the threshold 20-30% higher than your current AOV
- Show progress toward free shipping in the cart
- Propose specific items that could help customers hit the threshold
- Try out different threshold levels to find the best balance
4. Loyalty and Rewards Programs
Well-planned loyalty programs push customers to make bigger purchases and come back, helping to boost both immediate AOV and long-term customer value.
Ideas to put into action:
- Give points based on purchase value to push larger orders
- Make VIP tiers with better perks for big spenders
- Think about exclusive products or early access for loyalty program members
- Make shopping fun with challenges and goals
5. Personalized Product Suggestions
Use AI and customer info to suggest products that fit based on what people look at, buy, and what similar customers like.
Tips to put this into action:
- Show suggestions in many places (product pages, cart, email)
- Mix “Others who bought this also got” with suggestions based on the item itself
- Try different spots and look for suggestions to see what works best
- Keep updating how you pick suggestions with new info
6. Smart Add-on Sales at Checkout
The checkout step is a great chance to offer extra items that go well together.
Tips to put this into action:
- Make sure suggestions match what’s in the cart
- Stick to affordable add-ons that make the main item better
- Point out deals that won’t last long or special checkout offers
- Try putting cross-sells in different spots during checkout
7. Upsells After Purchase
Once customers buy something, they’re often open to special deals that boost their original order.
Tips to put this into action:
- Create post-purchase offers that customers can add with just one click
- Choose products that go well with the purchase and add value
- Think about special discounts for post-purchase offers
- Use the order confirmation page to sell more related items
Measuring Success: Key Metrics Beyond Shopify AOV
AOV matters a lot, but you should keep an eye on other numbers too for well-rounded growth:
1. Conversion Rate and Its Link to AOV
As you try to boost your AOV, watch your conversion rate. You don’t want higher AOVs to result in fewer completed sales. The latest stats show that in 2025, Shopify stores convert about 1.4% of visitors on average. The best stores do even better, turning over 3.2% of visitors into buyers.
2. Returns and Customer Happiness
A higher AOV shouldn’t mean more returns or unhappy customers. Keep track of:
- How often do different products and bundles get returned
- What customers say about their experience
- Whether people who spend more come back to buy again
3. Customer Lifetime Value (CLV)
The main objective is to boost not only the worth of single purchases but also the total value of each customer relationship. Frequent CLV assessments help make sure your AOV tactics contribute to the long-term health of your business.
Better Ways to Boost AOV: Shopify AOV Tips for 2025
As we head into 2025, some new methods are showing promise to improve AOV in smart ways:
1. AI That Changes Prices on the Fly
Smart computer programs can now look at many things at once to set the best prices for higher AOV, such as:
- What each shopper has bought before
- What’s in their cart right now
- What time is it, and what season is it in
- What other stores are charging
- How much stuff is in stock, and how much profit each item makes
2. Shopping Trips Tailored Just for You
Going beyond simple suggestions, top Shopify stores are making shopping experiences that fit each person :
- Landing pages tailored to traffic sources and past actions
- Navigation that highlights categories you care about
- Product sorting that adapts to your likes
- Bundle ideas that match your buying habits
3. Subscriptions and Recurring Income Streams
Subscriptions can boost customer value over time and create a steady income:
- Refill subscriptions with delivery times you pick
- Member clubs with special perks and prices
- “Sign up and save” deals with bigger discounts as you stay
- First dibs on new stuff for VIPs
Common Pitfalls When Optimizing Shopify AOV
Steer clear of these frequent errors when putting AOV strategies into action:
1. Focusing on AOV While Ignoring Conversion Rate
Pushing too hard for higher AOV can sometimes lower overall conversion rates. Finding the right balance is crucial—try small changes and keep an eye on how they affect total revenue, not just the average order size.
2. Suggesting Unrelated Products
Bad product matches or suggestions that don’t fit can harm customer trust and may reduce conversion rates. Make sure your system for recommending products is smart enough to offer fitting suggestions.
3. Making the Buying Process Too Complex
Tricky bundling setups or confusing discount structures can overwhelm shoppers. Keep the shopping experience simple and clear while you roll out AOV strategies.
4. Ignoring Mobile Optimization
As mobile shopping keeps growing in 2025, make sure all AOV improvement elements (bundles, upsells, suggestions) work on phones and tablets.
The Future of Shopify AOV Optimization: Emerging Trends
As we look forward, a few new trends will shape how we boost AOV on Shopify:
1. Voice Commerce Integration: As more people shop using voice commands, it’ll be key to tailor product bundles and suggestions for voice interfaces.
2. Augmented Reality Upselling: AR tech lets customers see full product sets in their own space, which could lead to more bundle sales and higher AOV.
3. Sustainability-Focused Bundling: Green-minded shoppers are more open to bundles that cut down on packaging waste or support environmental causes.
4. Social Commerce Integration: Buying from social platforms creates new chances to upsell based on social activity and friend influence.
Conclusion: Building a Sustainable AOV Strategy for Your Shopify Store
Boosting your Shopify store’s Average Order Value needs a mix of tech, psychology, and data analysis. Using the right Shopify apps and smart upselling methods can bump up your earnings without spending a lot more on marketing.
Keep in mind that improving AOV isn’t a one-off task. It’s all about trying things out, checking the results, and making tweaks. Taking a look at your Shopify Average Order Value Report often will show you which tactics work best for your products and customers.
SunArc Technologies has a plan to boost Average Order Value for Shopify stores. This plan gets real results by using several methods. They create smart product bundles, turning single-item buys into full solutions that customers see as great deals. This not only makes carts bigger but also helps sell slow-moving stock when paired with popular items.
By implementing SunArc Technologies’ proven AOV optimization strategy, your Shopify store can extract more value from existing customers while building a stronger, more sustainable business model for long-term growth.
