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Startup videos are becoming gradually more popular for use as an online marketing tool for businesses, because they’re extremely helpful and affordable. Startup video offers something unpredicted to capture the attention and boost curiosity, at the same time raising your search ranking in Google. As we all know that videos are very easy to share and pass along. Now-a-days people adapting videos into their marketing strategies to increase their customers progressively; thus startup videos are the trendiest form of marketing prospective. As we all know that, there is a high majority of people who like to watch videos, so there’s always the opportunity for your video to reach into your viewers’ social surroundings.

There was a time when traditional sales methods were occupied the market, people were implementing them without getting much success but now the situation is different. You can’t rely upon such methods, which you used to be implementing a year ago. Presently, people are more focus on the marketing of their businesses; thus they become experimental to give hype to their marketing business. The Startup videos are the most appropriate way to make this possible and transforming previously inactive business. When you make a great and fascinating intro video for your new product or launch, it goes viral, which is beneficial for your site. Marketing strategies are continuously developing to meet the requirements of customers and to more proficiently take benefits that technology offers for businesses in the digital era.

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On the other end, Google pays attention to the amount of time that visitors stay on your website and videos are one easy way to get customers to stick around. In this progressively impatient digital world with short durations, startup videos can capture audience consideration more amusingly than a simple text.

If we talk about mobile app videos, which is also a part of startup videos can also be an interesting way to connect with people. These videos support Windows, iOS and Android platforms. This is a period of digital and visual marketing and this has already been proven that these videos are striking the market; therefore we can’t deny the fact that these mobile app videos are also highly efficient in cutting-edge technology.

Startup videos are of several types such as 2D animation, 2.5D animation, 3D animation, Live Action, Whiteboard, Typography, ScreenCast, Stop Motion, Mobile Apps and many more. Though all are effective and useful but the most popular are Whiteboard, 3D animation, Live action, and Mobile apps videos.

These are the most preferred startup videos in the digital market.

Whiteboard video:  Whiteboard is the most significant startup video to express your idea in an impressive way. Like if we want to explain complicated and long ideas; this style would be suitable such as we can explain the entire concept in a form of story in front of viewers. Whiteboard videos are suitable for the technical videos, educational videos, learning videos or thoughtful videos.

3D Animation video: If we want to explain something that needs attention in detail then 3D animation is the most precise way. We can engage our audience by break down complicated ideas into eye-catching and efficient motion graphics.

Live Action video: Live action videos are recorded by video camera with real people. These are basically part of TV advertisements.

Mobile Apps video: Mobile app videos are also one of the popular startup videos to promote your apps. These are recorded straight from the mobile screen and can be recorded from any device whether an iOS or Android.

All in all, it can be concluded that Startup videos are about engaging people and showing them what your product is all about. We can say that it is one of the best ways to promote your brand or product.

Subhashini Barthwal| SunArc Technologies
Subhashini Barthwal
Google Certified | Head – Digital Marketing & Analytics at SunArc Technologies| MarTech Engineer | White Hat SEO Expert