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Present era with the electronic devices is the real time for us! Everything is going electronically and we are actually enjoying it. The reason why we are focusing on electronic term is the user (we are) who is spending much time on internet instead of anywhere else. We can understand it by this as if we want to buy something and we are getting that product/brand online then why we need to go outside and invest our time in searching; instead we just click on buy and get it at our home. Isn’t it convenient for us as it is time saving as well as cost-effective!

Here our idea of this notion takes shape as we are discussing about the E-Commerce Development Cycle. E-Commerce or Electronic Commerce is the necessity of present time as people are more interested in buying online rather spend time on street shops or malls. In fact, 70% of retailers are also showing interest in selling products online as people prefer online shopping over investing hours there.

Developing a complete E-Commerce site is not as effortless as it seems; there are plenty of things need to imply such as making the site search engine friendly, development, deployment, site optimization, designing and a myriads of aspects. To build your site as per the requirements, some tactics are required. These tactics and strategies make an anthology called E-Commerce Development Cycle.

Here, we are covering E-Commerce Development Cycle comprehensively that will help you build an amazing E-Commerce website:

  • Strategy & Orientation
  • Pick a Perfect CMS
  • Design Phase
  • Focus on Detailed Pages
  • SEO Friendly Structure
  • QA Testing
  • Integration 
  • Maintenance & Support

Let’s discuss the above points more precisely :

  • Strategy & Orientation – It is the crucial key point that is adopted primarily. To the best of knowledge, we lead to any conclusion after a perfect discussion and plan, and when we are working in the development field, work has to be done strategically. Besides, the main objective of this process is to meet with the respective client’ requirements and work according to that. For that, team has to be prepared as per the desired requisites so that benefits can be boosted up for the site. Building an eCommerce website is a time-consuming process. From developing the website itself to adding the product-related details, the process of going from start to finish can sometimes take months to complete. A perfect planning & orientation can make it faster and more convenient.
  • Pick a Perfect CMS – We can have different CMS for different sites. Content Management System (CMS) is one of the aspects that influence project’ success and failure. It’s very important to have a clear mindset as which CMS is going to be suitable for your site’ prospective. While choosing any CMS, one should concern about the size & scale factor of your website. It’s not necessary to use same CMS for every website. We can differentiate it by selecting appropriate CMS for the right website. Whilst developing one small E-Commerce website, WooCommerce and WordPress would be the most suitable E-Commerce Platform. When it comes to a large and heavy websites, Magento is the most popular and scalable E-Commerce Platform that manages large products and heavy traffic perfectly.

E-Commerce image

  • Design Phase – Design phase is the measuring parameter for any site as the more attractive design and UI/UX your site has the more your site gets liked by users/customers. The main objective of any site is to deliver an immersive and intuitive experience to the users and this has to be done in terms of getting the perfect outcome. What we need to concern about is its associated brands with the users, once it is built into a functional state.
  • Focus on Detailed Pages – Any E-Commerce site is being created with a variety of product range. Product/detailed pages can actually give impact on your site as your site can achieve success with them or down fall with the same. On account of this, invest much time into testing different product pages for maximum conversion rates. While working on the product pages, we can have a great difference by just doing little things such as create a good product description, having an impressive call-to-action procedure and a well defined product specifications. These little efforts can give impact on the conversion rates. To be continued…
Subhashini Barthwal| SunArc Technologies
Subhashini Barthwal
Google Certified | Head – Digital Marketing & Analytics at SunArc Technologies| MarTech Engineer | White Hat SEO Expert