It’s almost the ending of the first month of this year 2016 and there are so many new aspects ruling in Digital Marketing. When we use this term Digital Marketing, myriads of questions come into our mind. Why we are focusing on Digital Marketing? Why everyone is talking about this? Is there anything that can define it appropriately as it seems it is having numerous domains in itself!!
All these queries need to be answered as well as understood. To the best of knowledge, we are in this modern era and being a part of this age we cannot deny the fact that digital marketing is not only promoting our brand/company/product but also increasing our sales and revenues in terms of our work. And with a powerful strategy one can make a big difference in the results.
As earlier, marketers were trying to promote their brands in ground level; as they were not aware that technology could become influential. They were more in their production and delivery but now time has been changed. As time passed, people realized that they cannot be a part of such physical marketing as people were lacking interest in that way of marketing approaches. As technology was leading in a way hence marketers adopted Digital marketing.
Digital Marketing is a complete term that is including Search Engine Optimization, Search Engine Marketing, E-mail Marketing, Content marketing, Social Media Optimization and Social Media Marketing activities in it. In simple words, it is an electronic medium to promote your services and products.
Isn’t it wonderful! You can do all your promotions and marketing stuff just sitting at your place, you don’t need to rely on anyone as you can control and manage all the things with your own. Sounds really good..!!
Every process has its own way of working and digital marketing has its own as well. With Digital Marketing you need to be more aware and attentive. The basic and primarily rule of Digital Marketing is the more you learn, the more you get success in your work. Once you leave the concept of learning, you will be vanished from the industry. We all know that how much it is important to be digitally charged. This is something that is done by everyone and every day.
As it’s already been so popular and effective it is going to boom in 2016. There are so many trends are going on and they will definitely impact on your business as well as branding.
Digital Marketing Trends in 2016:
- Content Marketing: Content has always been a king. What a user needs is the thing what a writer seeks. It is very clear that a good content marketing strategy impresses your user/customer to be understood about your business or product. So pull up your socks and make your content more interactive as well as impressive.
- Story telling about your product: User/customer is becoming smart day by day, S (He) wants something that will not only increase sales but also with whom S (He) can rely for the future projects. Somewhere an emotional touch is affecting the user and here is when the Storytelling role comes up. When you put your content in the form of story, it become more engaging and people started getting involve with your content so Start writing, Start Story Telling…!!!
- Video Marketing: Latest trend says that people are watching more videos now-a-days and spend almost 70% of time on seeing videos. One of the most desirable social media Platform Facebook has already been turned up this feature as people are enjoying it too. Already its popularity is on high hence one could think that how much it will become important in the upcoming years.
- Adwords and Online Campaign: Everyone knows that how much it is important for a business or product to get visible on Google. Usually Search Engine Optimization helps in the process of getting better organic Google SERP results. Though it’s a steady process but it is working well. Now what if you want instant good results in your sales and revenues! There are people who want it like anything. And here when Search Engine Marketing comes in its way. SEM also known as Online Marketing is the process where you need to create your own campaigns related to your business or product and that’s it. These campaigns will be shown up in the Google as Adwords. For this you need to pay some amount and buy some tools yet this is going to be high in 2016.
- Marketing Analytics: You always need to know how your campaigns are working, is your content is engaging, are users interested in your product, what is the sales and revenue rates of your business!!! Hence you need to have an analytics tool that can provide the whole information regarding your business and product. People are becoming more attentive with their investments and work so this trend going to be placed in 2016.
These are the trends that going to rule in 2016. These aspects will not only improve your business revenues but also establish your business/brand more prominently.
